Synergy48 Group Blog | Synergy48 Group

Single Touch Payroll – Not So Scary

by Heidi Froelich | Dec 4, 2018 | Financial Management, Heidi Froelich, Human Resources

Approx time to read: Less than 4 minutes Key Take Aways: Discusses the implementation of Single Touch Payroll (STP) through the eyes of a bookkeeper Valuable information for employers with less than 20 staff who are yet to implement STP due in July 2019 If you have 20...

The Not So HO HO HO Side of Christmas

by Harvey Bowlt | Dec 4, 2018 | Harvey Bowlt, Human Resources, Risk Management

Approx time to read: 1 minute Key Take Aways: Employers may be liable for injuries sustained by employees at work functions Bullying, sexual harassment and inappropriate use of social media are all possible risks. Contains tips for employers to keep things safe...

Why your why is so important

by Lisa Wiking | Dec 3, 2018 | Culture, Human Resources, Lisa Wiking

Approx time to read: 5 minutes Key Take Aways: Small business owners need to see themselves as leaders even if they don't have any staff. Knowing WHY you're in business provides clarity of where you want to lead people, whether it's your staff or your...

How Lovable is Your Business? – The Panel Q&A

by Synergy48 Group | Nov 20, 2018 | Branding, Culture, Customer Relationships, Fran Pratt, Human Resources, Lisa Wiking, Marketing, Peter Engelhardt, Tony Sambell

An overview of the Q & A from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 13 November 2018 between a branding specialist, a marketing specialist, a customer relationships and sales specialist and a leadership specialist. The topic for the...

How Lovable is Your Business: The Action Plan

by Synergy48 Group | Nov 19, 2018 | Branding, Culture, Customer Relationships, Fran Pratt, Lisa Wiking, Marketing, Peter Engelhardt, Tony Sambell

Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...

Long Service Leave Changes in Victoria

by Harvey Bowlt | Nov 14, 2018 | Harvey Bowlt, Human Resources

Approx time to read: Under 3 minutes Key Take Aways: Long service leave entitlement due after 7 years (previously 10) Unpaid parental leave of up to 52 weeks is now included in the calculation of an employee’s continuous service Long service leave...

Spicy Web heads to Silicon Valley

by Tony Sambell | Nov 7, 2018 | Marketing, Tony Sambell

Approx time to read: Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...

How lovable is your business? Meet the panel

by Synergy48 Group | Nov 6, 2018 | Culture, Customer Relationships, Fran Pratt, Lisa Wiking, Marketing, Peter Engelhardt, Tony Sambell

On Tuesday 13th November 2018 a group of business owners meet over dinner with an expert panel comprising a branding specialist, marketing specialist, sales specialist and leadership consultant to discuss the idea of lovability from a business perspective. Why do...

Want to reduce your printing expenses?

by Ian Bosler | Nov 6, 2018 | Ian Bosler, Marketing

Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution...

Is fast growth sending your business broke? Insights from the knowledge sharing dinner

by Synergy48 Group | Oct 20, 2018 | Financial Management, Greg Clarkson, Heidi Froelich, Jeanine Purdie, Robin Snelling

An overview of the Q & A from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 8 October between an accountant, a bookkeeper, a debt collection specialist and an IT integration specialist. The topic for the evening: is rapid growth sending your...

Is fast growth sending your business broke? The action plan

by Synergy48 Group | Oct 14, 2018 | Financial Management, Greg Clarkson, Heidi Froelich, Jeanine Purdie, Robin Snelling

Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a challenging or topical business issue. As part of the agenda each of the...

What Is the Difference Between a Landing Page and a Website?

by Tony Sambell | Oct 13, 2018 | Marketing, Marketing Strategies, Tony Sambell

Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...

Hone Your Sales Proof

by Frances Pratt | Oct 12, 2018 | Customer Relationships, Fran Pratt, Marketing

Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...

Farewell AdWords, Hello Google Ads.

by Tony Sambell | Oct 12, 2018 | Marketing, Marketing Strategies, Tony Sambell

Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...

Is Offline Marketing Dead?

by Ian Bosler | Oct 12, 2018 | Ian Bosler, Marketing

Approx time to read: 3 minutes Key Take Aways: While online marketing is an essential component of any business marketing mix offline marketing is still very influential Distinguishes between offline and online marketing strategies Discusses importance of...

What is your mobile phone sharing without your knowledge?

by Damien Battersby | Oct 12, 2018 | Damien Battersby, Risk Management, Technology

Approx time to read: 4 minutes (but allow longer as you'll be running to your mobile phone to check your apps. ) Key Take Aways: Many SMART Phone apps ask for permission to access data they don't need. If an app is free, you may be the product so take...

Is rapid growth sending your business broke? – Meet the panel

by Synergy48 Group | Sep 30, 2018 | Financial Management, Greg Clarkson, Heidi Froelich, Jeanine Purdie, Robin Snelling

What's on the agenda at the next Synergy48 Group Knowledge Sharing Dinner when a group of business owners meet over dinner with an expert panel comprising a chief financial officer, a bookkeeper, a credit management specialist, and an IT integration specialist to...

Bigger Penalties to Keep the Shysters Honest

by Harvey Bowlt | Sep 30, 2018 | Harvey Bowlt, Marketing, Risk Management

Approx time to read: Under 2 minutes Key Take Aways: Lists updated penalties for breaches of Australian Consumer Law Discusses implications for those big business who have previously treated penalties for ACL breaches as an expected cost of doing...

Cyber security is an ongoing process, not a product

by Damien Battersby | Sep 30, 2018 | Damien Battersby, Risk Management, Technology

Approx time to read: 6 minutes (includes 4 minute video) Key Take Aways: Simple 3 step guide to protecting your business from cybercrime includes a 4 minute "How to" video guide. Includes several case studies showing why sme businesses need to be very...

Printing Takes the Headache Out of Maintaining Client Relationships

by Ian Bosler | Sep 30, 2018 | Customer Relationships, Ian Bosler, Marketing

Approx time to read: Less than 3 minutes Key Take Aways: In most industries it's a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients. Printed products are an effective and affordable way to stay top...

Is your marketing delivering a return on investment? Panel Q & A

by Synergy48 Group | Sep 16, 2018 | Ian Bosler, Ken Mackie, Marketing, Tina Manolitsas, Tony Sambell

A summary and highlights from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 11 Sept 2018 between a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...

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