Strategic planning produces innovative and creative ideas and provide the core framework for designing your business for the future

1. Create a path to success : Making clear what the purpose of your business is and the end goal which it is striving to achieve.
2. Make astute business decisions: Having clarity about what you want to do, who you need and how to get there will focus limited financial and people resources.
3. Increased profitability and market share: Focused planning and strategic thinking will uncover the customer segments, market conditions, and product and service offerings that are in the best interest of your business.

A strategic planning specialist, a financial management expert, a business finance specialist and an inspiring young business owner who has successfully built his business from a desk in a back room to become one of Google’s top 5 performing agencies in Australia share their knowledge, experience and insights on the steps you can take to implement effective strategic planning and put YOUR business on the superhighway to success.

Meet the panel

Stewart Clark: SCS Performance

Strategic Planning

Interesting facts from Stewart’s perspective

The mere thought of “planning” turns many businesses off – but from sports to business and many projects in-between – the benefits of planning are irrefutable.

Planning is not done “on the field on game day”, it’s done earlier so that the plans can be formulated, tested and trained. The core skills have been practiced so they can be performed with confidence.

Business is no different and the numbers to support the value are staggering.
• 2/3’s of business who fail – had no current business planning
• 60% of those with plans – don’t link to the financial or budget aspects
• 64% of business leaders say – planning leads to decisions which allow goals to be achieved
• Top 10% of businesses – said that planning helped them reduce costs, increase performance, and improve foresight in their market

As Winston Churchill said, “he(she) who fails to plan is planning to fail”.

What Stewart’s clients say 

“Stewart has helped improve the efficiency, effectiveness and professionalism of my commercial plumbing business. The strength of Stewart’s service is his vastness of knowledge and the diversity of his skills. He is a great sounding board and would be an asset to any business owner. ”  Tim Backholer, Blue Ribbon Plumbing

“Its cheap and easy to plan on paper, but very expensive to experiment in the real world”

Stewart Clark

CEO, SCS Performance

Martin Cattach: Finance for Business

Business finance specialist

Interesting facts from Martin’s perspective

The purpose of strategic planning is to set overall goals for your business and to develop a plan to achieve them. It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.

Strategic planning is important to business because it provides a sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for guiding day-to-day decisions and also for evaluating progress and changing approaches when moving forward.

A strategic plan is a powerful wonderful thing. It can help you take your small business to places you never thought possible.
Take the time to lay out a strategic plan now. It will help keep your small business on track and you focused on the future.

What Martin’s clients say 

“We had our Strategic plan in place; Martin was able to help us with the finance we needed to implement our plan so we could achieve our goals”  Commercial plumber

Working on your business is the key to business survival and growth this is the essence of Strategic Planning

Martin Cattach

CEO, Finance for Business

Robin Snelling: ceefo

Virtual CFO

Interesting facts from Robin’s perspective

“I don’t think anyone can honestly say they’ve got the full picture of what’s ahead, but if you’ve got the right skillset, capability and drive to always be anticipating what your customers want, and if you’re prepared to try new things – and potentially to fail if they don’t work – then I think that puts you in a pretty good position.”
David Christie, Joint CEO, Bakers Delight Holdings, speaking in relation to the success of their high-fibre white loaf which was introduced in response to a more health-conscious movement among consumers.

What Robin’s clients say 

“With ‘my’ ceefo (Robin Snelling CA), I’ve got a solid and switched-on CFO virtually at my side, de-stressing my running of the business just like any large enterprise with its CEO having a CFO, C-etc. I can grow myself into being the CEO of a significant business entity without getting bogged-down in high-end administration and compliance or granular financial analysis.” Melanie Williamson, Backyard Pods Australia

Running a business without understanding your finances is like driving a car without directions. There’s nothing to say where you’ve come from and no signs to say where you are going.

Robin Snelling

CEO, ceefo

Tony Sambell: Spicy Web

Google advertising and web design

Interesting facts from Tony’s perspective

Three Storytelling Lessons from Patagonia to Inspire your Strategic Planning

Lesson #1 Live your culture every day.
Patagonia’s mission statement is simple. One short sentence comprehensively tells us who they are, what they are about and what they want to achieve.

Lesson #2 Build a network of brand ambassadors and use them.
Patagonia have a group of over 90 dedicated brand ambassadors. These ambassadors aren’t famous climbers or snowboarders. They are users of Patagonia clothing in various outdoor activities and are enthusiasts in their chosen fields. They produce content for the blog and social media accounts based on their activities and what they are currently up to.

Lesson #3 Engage with your audience
Engaging with the audience is something Patagonia is constantly doing. This is achieved through their recycling clothing initiatives, their email newsletter, their feedback forms or their public engagement outreach initiatives.
Source: https://allgoodtales.com/brand-story-hero-patagonia/

What Tony’s clients say 

We met with Tony at Spicy Web who took the time to look at our website and actually recommended we don’t spend money on a marketing campaign with him! He gave some pointers and free advice on how to progress with our idea. We would definitely recommend Spicy Web for their ethics and professionalism and will certainly return once we have taken steps to improve our website. – Helma Storey (not a customer)

I see new business’s ideas every day, but the only ones I see do amazingly well are the ideas with an unfair advantage. You need more than an idea, you need an edge.

Tony Sambell

CEO, Spicy Web

Meet the host

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.

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