Best Practice Business Advisor Robin Snelling: Financial Management Specialist

“With ‘my’ ceefo (Robin Snelling CA), I’ve got a solid and switched-on CFO virtually at my side, de-stressing my running of the business just like any large enterprise with its CEO having a CFO, C-etc. I can grow myself into being the CEO of a significant business entity without getting bogged-down in high-end administration and compliance or granular financial analysis.”

Melanie Williamson,

Backyard Pods Australia

Areas of Expertise

Financial Management

Robin Snelling: BCP Growth Partners and Informer4SMB

Financial Management Specialist

Robin Snelling is a Virtual Chief Financial Officer or CFO, with 40 years of corporate and small business experience. He’s passionate about creating reports which reveal the guts of the business –  which sections are inefficient, what product groups are most profitable, what sales channels are performing, which customer markets give the best return.

Robin is a founding member of the Association of Virtual CFOs, which has the goal of promoting the benefits of this relatively new industry to SMBs.

Robin is currently working on the development of Informer 4 SMB software, a unique cloud solution which provides automated financial analysis of profitability and cash requirements for SMBs. This software will make management reporting far more accessible to SMBs

Book a Consultation

Contact us to arrange a free, no obligation consultation to see whether an Integrated Business Improvement Solution could be right for your business

(03) 8087 0511

(M-F:  9:00-04:00)

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What clients are saying

“With ‘my’ ceefo (Robin Snelling CA), I’ve got a solid and switched-on CFO virtually at my side, de-stressing my running of the business just like any large enterprise with its CEO having a CFO, C-etc. I can grow myself into being the CEO of a significant business entity without getting bogged-down in high-end administration and compliance or granular financial analysis.”

Melanie Williamson, Backyard Pods Australia

Robin Snelling in the Blog

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