Brand strategy specialist
For 25 years+ I have been a design and marketing consultant, leading a traditional agency through the economic and technological challenges the past few decades have confronted us with. My move towards the digital side of the industry began some time around 1999 – 2000. Witnessing the degree to which the internet reshaped our industry led me to shift over time and focus on helping business & corporations to strip away the hype surrounding new media and focus on strategic planning and design that attracts.
Today you would have to say that I’m 100% fixated by differentiation. Why? Because all of the great brands that we love succeed by finding a unique position in the marketplace, and we believe small and medium sized businesses can too. So we’ve made it our mission to help passionate entrepreneurs and business creators make the transformation from a business, to brand of choice, through the power of education, strategic design and branding that connects.
Instead of merely helping my clients attract attention, I focus on helping them find their point of difference and the values their prospects will respect, so the resulting designs and branding reflect what’s meaningful to the them.
Too many companies are drawn to social media as “the answer”, but without a strategy of any kind, they actually don’t have anything worth saying or sharing. For many companies, social media simply relays faster, with greater efficiency, and to more people than ever in history, that their brand lacks depth and meaning.
By thinking strategically, making real observations and planning, anybody can build a brand that stands out (and not blend in). Having nothing to say and no distinct way of conveying your difference and value will only result in your messaging using cliches, which means you’re promoting your category, not your brand.
Areas of Expertise
Plan2Brand is founded on the idea of helping visionary business owners and entrepreneurs do amazing things in the World by showing them how to build their brands in a strategic way.
We want to help them stand out to stand apart, challenge their industry and truly connect with their audience.
What Peter’s clients are saying in real-time….
I do a lot of branding work with my own clients but nowhere near this level. For businesses who want to work on their competitive advantage and build a brand instead of running a business this process with give them 100% focus and clarity. Rody Bajo, The Social Minute
Peter Engelhardt in the Blog
Approx time to read: 8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...
In this knowledge sharing dinner panelists for the areas of brand strategy, debtor management and business working capital share their insights on managing the risk to business that keep you awake at night. Rather than addressing individual types of risks... which...
A business law specialist, a debt collection specialist, a working capital specialist, and a brand strategist share their knowledge, experience and insights on navigating the known and unexpected risks to your business that keep you awake at night.Get your four best...
Half of Australian businesses will close down within their first 5 years of operation, and more than 90% will have ceased operating within 10 years.
ABS and Small Business Association Data
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