“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.” – Brian Tracy

Best Practice Customer Relationships and Sales in the Blog

Are you building a PurpleBrick road to failure?

Approx time to read:   5 minutes. Key Take Aways: Examines the failure of the PurpleBricks business model in Australia and what other businesses can learn from it. Assumptions can hurt you.  Listen to your customers. Understand who your market isn't not...

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Is your number up?

Approx time to read:  3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights  two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...

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How to bag a customer for life

Approx time to read: 2 minutesKey Take Aways:Discusses the three steps in the buyer's journey and how your business communicates around the psychological shifts that occur during your buyers’ journey will determine if the customer you worked so hard to win...

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How Lovable is Your Business? – The Panel Q&A

  Meet the panel   Q & A with Peter Engelhardt I think we've got to distinguish between brand and business at this stage, quickly. So, when I say a brand  I mean a business that wants to grow,  as opposed to a business that's happy being where they're...

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How Lovable is Your Business: The Action Plan

Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists...

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