“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.” – Brian Tracy
Best Practice Customer Relationships and Sales in the Blog
A 6 Point Best Practice Checklist to Continuously Improve Client Delivery
Assess your business today"More Sales - Less Marketing" is my favourite mantra. For a sustainable business this means using the client lens to find the simplicity and building your systems to continuously improve client delivery.Synergy48 Group Best Practice Business...
Are you building a PurpleBrick road to failure?
Approx time to read: 5 minutes. Key Take Aways: Examines the failure of the PurpleBricks business model in Australia and what other businesses can learn from it. Assumptions can hurt you. Listen to your customers. Understand who your market isn't not...
Is poor communication costing your business? The panel Q&A
Is poor communication costing your business? Read on for the full panel Q&A Meet the panel What are the elements of effective communication? Yeah, okay. So I think Mark Twain said that "I didn't have time to write a short letter, so I wrote a long...
Is poor communication costing your business – the action plan
Make sure poor communication isn't costing your businessView the full action plan below This month's action plan Best practice checklist for improving communication in your business For each item on the checklist mark it as: completed, not applicable for your...
Is Poor Communication Costing Your Business? Warren Buffet says YES! Meet the Panel
Marketing is an effective engine that is driven by research, segmentation, positioning, and strategy. Fueling this engine means telling a compelling story and engaging in conversations that lead to a better understanding of your customers wants and needs....
Is your number up?
Approx time to read: 3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights two key reasons why many retailers are struggling; and it's not competition from the internetMaking it hard for...
How to bag a customer for life
Approx time to read: 2 minutesKey Take Aways:Discusses the three steps in the buyer's journey and how your business communicates around the psychological shifts that occur during your buyers’ journey will determine if the customer you worked so hard to win will remain...
How Lovable is Your Business? – The Panel Q&A
Meet the panel Q & A with Peter Engelhardt I think we've got to distinguish between brand and business at this stage, quickly. So, when I say a brand I mean a business that wants to grow, as opposed to a business that's happy being where they're...
How Lovable is Your Business: The Action Plan
Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists...