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Who do you want to meet at a networking event?
You’ll typically meet a lot of people at the average networking event, so who should you be looking out for to get the best value from every event you attend. It may not be exactly who you think….
By Brenda Thomson
You’ll typically meet a lot of people at the average networking event, so who should you be looking out for to get the best value from every event you attend. It may not be exactly who you think….
- Some of them will be nice people that you enjoy meeting
- Sadly a few of them may be the kind of people who just want to sell you something.
- Some of them will have some knowledge or information they can help you with.
- Some of them will be in need of some knowledge or information that you can help them with.
- There may be someone who can introduce you to someone who can help you.
- Or you may be able to help someone with an introduction to someone in your network.
- You may find someone that sells something you want or need.
- You may even find someone in need of your products or services.
- However the most valuable people you will ever meet at a networking event are the people who share your target market and who are open to the idea of exploring ways you may be able to help one another.
After all which would you prefer to meet:
- A potential client OR
- A potential alliance or referral partner who may be able to connect you with tens or even hundreds of potential clients.
It’s a no brainer isn’t it?
More articles in the Networking Resource Pack
How to create a networking plan
Where should I network?
Who do you want to meet at a networking event?
What are strategic partnerships and why should I care?
Seven steps to effective networking follow up
How to evaluate the effectiveness of your networking efforts
Information on HOW to implement Strategic Partnerships and JVs effectively
Four steps to an effective strategic partnership plan
The 10 things you absolutely MUST know about creating strategic partnerships and joint ventures (JVs)
Is your business strategic partnership ready?
Seven steps to identifying the perfect strategic partners for your business
Strategic Partnership and JV Checklist
Brenda Thomson
CEO and Founder, Synergy48 Group
Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business.
Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.
Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference. She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.
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