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Using strategic partnerships to get more bang for your promotional products buck

By Brenda Thomson

Promotional products are a useful tool to build your brand, create customer loyalty and keep you top of mind for when your products or services are needed. However they can also be expensive and their reach is limited to people who already know you. Sharing your promotional product strategy with alliance partners can change that, enabling you to reduce the cost and reach an exponentially larger audience who haven’t previously been exposed to your business or brand. Here are four case studies to give you some ideas…

Case study 1 – Home services

Fridge magnet with several businesses represented: electrician, plumber, garden maintenance. Increased size of fridge magnet to accommodate all businesses increases probability of retention as it is more useful for holding up children’s art on the fridge.

Case study 2 – Business support services

Mouse Mat with several businesses represented: computer repairs and service, printer ink and cartridges, office suppliers.

Case study 3 – Professional and financial services

Leather compendium with business card holder.  (Accountant, financial planner, solicitor, insurance advisor, mortgage broker, business loans broker)

Each of these business owners give their new clients a leather compendium branded for all of their businesses. It includes their alliance partners business cards and a personal letter of introduction should they ever need their services.

Case study 4 – Personal services

Gym bag with several businesses represented. Massage therapist, hair dresser, physiotherapist, sports clothes store.

When the gym bag is initially handed out at the gym it also includes host beneficiary gift vouchers from each of the businesses represented on the bag.

Til next time…

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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