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Touting to tradies: 800 leads in 3 days.

A case study with THREE key takeaways….No matter who your ideal clients are; if you’d like 800 leads in 3 days you need to mind these three critical rules. 

By Brenda Thomson

Barry the business coach, Beryl the Bookkeeper, Faye the Financial Planner and Fred the Finance broker  (OK Not their real names) all have one thing in common… their passion is working with tradies.

It’s a great niche but sometimes those guys (and girls) can be hard to connect with. So Barry, Beryl, Fay and Fred pooled their resources and took themselves where the action is.. they took out a display stand at a tradies expo!

And they invested in a HUGE wide screen colour TV for a prize draw.

Nothing complicated on their trade stand… just that wide screen colour TV and the call to action… enter our competition to win.

The competition entry form? They kept that simple as well.. just 4 questions with tick the box answers…

Tick the boxes to receive these free reports:

  • How to double the profits in your business (without working harder)!
  • How to save time AND money by NOT doing your own books
  • The best (and worst) ways to finance your next big purchase
  • Will you have enough money to retire? Find out before it’s too late!
    Name… Phone… Email

The result? Over 800 quality leads for their businesses.

There are THREE key take-aways from this case study…

  1. Work with people who share your niche
  2. Go where your niche hangs out
  3. Give them something they want

So think outside the box… ask yourself … how could I use this idea in my business?

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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