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How to evaluate the effectiveness of your networking efforts

By Brenda Thomson

If you have a service based business which is heavily dependent on referrals then networking is most likely a critical part of your marketing.  So how do you evaluate the effectiveness of your networking efforts?

I often hear people rate the effectiveness of their networking based on the number of potential clients they met.   Those people are also often the ones most likely to complain that they can’t find their target market at networking events.

A more effective way to rate the effectiveness of your networking efforts is by how many potential strategic partnerships you have identified and how effective you have been at nurturing and developing those partnerships to generate an ongoing stream of leads and clients.

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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