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Clever gift ideas to increase business leads

By Brenda Thomson

A Host Beneficiary gift is where one business owner (A) provides another business owner (B) with value add gifts that they can pass on to their clients. This generates new leads for business owner A and makes business owner B look great to their current clients. Make sure that the value add gifts are of genuine value to B’s clients and that A and B share the same target market. Get that right and it’s a WIN WIN WIN.

Here are four ways other business owners have used Host Beneficiary gifts to start your creative juices running.


  1. The online toy store gives the parenting coach birthday gift vouchers to give to their new e-zine subscribers.
    The vouchers can only be redeemed by joining the toystore’s birthday club.
    It’s a WIN WIN WIN.
  2.  hairdresser, a manicurist and a beauty therapist have a “Make me gorgeous” voucher book. Everytime a client uses any one of their services they gain points towards a glamour photo session provided by a local photographer.
    Who provides complementary services to your business that you could work with to create a Host Beneficiary Arrangement to gain more clients and foster customer loyalty?
  3.  cafe distributes “buy five get one free coffee” cards to local business owners to give to their staff and clients. Every time a card is fully redeemed the business is profiled on the cafe “friends of the Cafe” notice board.
    What other businesses could you work with to encourage their staff and clients to support your business in return for recognition or some other form of reward?
  4.  bicycle shop sponsors a school running a “Safe ride to school” program by providing a bicycle as a prize in a competition running over the course of the school term.
    Who can you sponsor who can actively promote you directly to your target market in return for products or services instead of cash?

Find out more about Host Beneficiary strategic partnerships and how to make them work for your business


Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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