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Becoming a published author – a collaborative approach
By Brenda Thomson
If you want to be recognised as a leader in your field publishing a book is a key strategy..but for many of us the idea of writing a whole book fills us with dread. Here are three case studies of strategies where the load has been shared with other business owners using co-authoring alliance strategies…
1. BE AN EDITOR
Beverley Brough founder of Womens Business Now is no stranger to the world of authoring having written and contributed to a number of books. However in her latest enterprise she chose to take more of an editorial role. Bev got together a collection of authors, including:
- Maggie Beer – cook and author
- Lisa Curry – fitness trainer and Olympic Champion
- Shelley Taylor-Smith – world marathon swimming champion
- Diana Williams – founder of Fernwood Fitness
- Plus 13 Health Professionals – all experts in their field.
interviewed them and got the interviews professionally transcribed to produce her book Now We’re Talking: Health for Mature Women.
Using this strategy you don’t have to write a word to become a published author.
2. CREATE A COLLECTIVE
A second approach to the getting published challenge is to get together a collection of partners who share the same target market and share the load completely. Every contributor takes full responsibility for their own section of the book and contributes to the overall editing and printing costs. We trialed this at SMART Forums a couple of year ago with the first (and so far only) edition of the SMART Business Builders Series. The end result was a book each contributor could use as a marketing tool and the overall cost per contributor was less that $200. (Additional book copies cost less than $10 each depending on the number ordered and contributing authors are able to order as few as 10 at a time). Feel free to contact firstname.lastname@example.org for more information about how to implement this strategy.
3. INVITE GUEST WRITERS
Wendy McWilliams of WMC PR realised that she had plenty of content to put together a book of her own but she wanted to expand her reach and add even more value to her readers so she invited a number of guest authors to contribute additional chapters to her book Brand Engagement: Public relations and other techniques to make your brand shine.
This is a must-have book for all business owners who are serious about their brand and growing their business. And every book sold helps save endangered orange bellied parrots!
Wendy’s book includes case studies and advice from respected business leaders who have contributed chapters on topics such as sales training, innovation, customer engagement, strategic alliances, social media and search engine otimisation.
Information on HOW to implement Strategic Partnerships and JVs effectively
Four steps to an effective strategic partnership plan
The 10 things you absolutely MUST know about creating strategic partnerships and joint ventures (JVs)
Is your business strategic partnership ready?
Seven steps to identifying the perfect strategic partners for your business
Strategic Partnership and JV Checklist
CEO and Founder, Synergy48 Group
Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business.
Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.
Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference. She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.