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Networking Done Differently
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Attendance is by invitation for experienced B2B Businesses only

Are you selling hamburgers at networking events?

Imagine for a moment that Walt Disney met Ray Kroc (founder of the McDonalds Corporation) at a networking event. Which of these conversations do you think would have been more likely?

By Brenda Thomson

Imagine for a moment that Walt Disney met Ray Kroc (founder of the McDonalds Corporation) at a networking event.

Which of these conversations do you think would have been more likely?

Option 1

Walt: “I make great kids movies. Wanna take the family? I’ll give you a great deal since we met at a networking event”

Ray: “Not today thanks but if you wanna drop by my hamburger joint I’d be happy to sell you a burger. I’ll give you 10% off since we met at a networking event.”

Option 2

(After asking questions and listening carefully to each other about what they do and who their target market is)

Walt and Ray: “It sounds as though we share the same target market. Let’s get together and see if we can work out a way to help each other grow our businesses.”

As far as I know this meeting is purely fictitious but what happened next is certainly real and it’s something every small business owner can learn from.

The Result

The alliance between McDonalds and Disney Pixar studios (Movie figurines in Happy Meals and McDonalds vouchers handed out in movie theatres) resulted in millions of dollars of increased sales for both companies.

When you attend a networking event do you choose option 1 or option 2?

Most small business owners at networking events choose option 1, looking at each person they meet as a potential customer or client.

How much smarter to choose option 2 and look for potential alliance partners who can connect you to tens, hundreds or even thousands of potential customers and create a WIN WIN result for both of you.

Here’s a 101 ideas for ways that small businesses can work together to achieve their business goals

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.

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