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Are you approaching strategic partnerships with the wrong questions?

By Brenda Thomson

 I am often asked questions like “Who could I create a strategic partnership with?”  or  “What kind of strategic partnership could I do?”  But if you don’t already know the answers perhaps you are asking the wrong questions.

It’s never too soon to focus on getting clarity on the BIG questions that drive your business:

  • What are your values?
  • What is your WHY?
  • What is your brand story?
  • What is your brand promise?
  • Who are your ideal customers?

Any questions about who to create alliances with or what to do with them will be impossible to answer with any degree of accuracy until you have answered these BIG questions.

Indeed making any decisions about which marketing strategies to use is fraught with danger and runs the risk of wasting significant effort, money and time.

And the great news is.. once you have answered the BIG questions, the answers to the questions about who to create alliances with and other marketing strategy and tactics will become much, much easier to answer.

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.

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