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8 ideas for finding strategic partners to work with

By Brenda Thomson


Fortunately there are lots of things you can do to make sure that you have all the strategic alliance partners you need to get the results you want for your business. Here are 8  tips to help get you started…

1. Make sure that YOU are strategic alliance ready.. you can find seven tips for that in  “Is your Business Strategic Alliance Ready?”

2.Make sure you are crystal clear on what businesses or professions you want to work with.

3. If you don’t know anyone in those professions here are some places to look:

  • Ask around your network for introductions to people they know
  • Attend networking events in your local area
  • Attend networking events or professional events where people in that profession hang out.
  • Do a search in professional magazines or online directories where people in that profession advertise.
  • Do a search on Google or Linked In

4. A great way to open the door to a strategic alliance opportunity is a phone call, email or letter to introduce yourself, say that you are looking for a great “their profession” to work with and ask if they are open to exploring ideas for ways you might be able to help one another.

5. Once the door is open… Ask questions and don’t make assumptions.. your objective for creating a strategic alliance may be looking for more leads but that isn’t important to every business. Make sure that you find out what issues or challenges your potential alliance partner is facing so that you can suggest an alliance strategy that will add value to their business.

6. Creating an effective strategic alliance is a negotiation. Make sure you know what you can afford to contribute to the alliance (time, products and services and money). If there isn’t a good fit for both of you, be prepared to walk away.

7. Be creative and be open to new ideas and opportunities that you might not have thought of.

8. And finally remember you don’t need hundreds of alliance partners.. depending on your profession a dozen or so great people that you can work with really well is probably all you will ever need.

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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