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51 Strategic Partnership Ideas (Not Just) for Photographers

By Brenda Thomson

I was talking to a photographer recently who said she didn’t think strategic alliances would work in her business. When I asked what her speciality was she said – everything: commercial, weddings, glamour, events…. You name it, she said she did it.

And therein lies the problem. Unless you understand your niche and exactly who your ideal clients are (and they are NOT everyone) then creating successful strategic alliances will be difficult if not impossible.

You see the potential alliance partnerships are very different depending on your niche. And good alliance partners want to work with the best people for their niche, not just anyone. They want to be confident that the people they are working with and referring are exactly the right people for their clients. The wedding stylist wants to work with a wedding specialist not a commercial photographer. The pet hotel wants to work with a pet specialist not a glamour photographer.

When you know your niche the alliance opportunities will be much easier to identify and the people you want to work with will be much happier to talk to you.

Here are a few ideas:

10 potential alliance opportunities for wedding photographers: florist, reception centre, wedding planner, dress designer, hair dresser, honeymoon locations, wedding videographer, cake decorator, limousine company, make up artist.

10 potential alliance opportunities for baby and kiddy photographers: children’s clothing retailer, toy stores, childcare centres and creches, schools, children’s activity businesses – dance/drama/music etc, children’s sporting associations, baby equipment stores, parenting coaches, midwifes and maternity hospitals, children’s party entertainers.

10 potential alliance opportunities for glamour photographers: image consultants, makeup artists, hairdressers, fashion stores, beauty therapists, day spas, ladies gyms, personal trainers, weight loss products, lingerie stores.

10 potential alliance opportunities for pet photographers: vets, animal trainers, pet stores, pet carers, pet food suppliers, pet hotels, pet friendly holiday venues, dog groomers, pet day care centres, animal rescue associations and charities.

11 potential alliance opportunities for commercial photographers: web-designers, graphic designers, copy-writers, marketing consultants, PR companies, printers, event organisers, ad agencies, sign writers, commercial videographers, business networking groups.

So whatever your profession, when someone asks you who your ideal clients are don’t say  “everyone” because you will be turning away the opportunity to create powerful strategic alliances to help you grow your business.

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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