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10 strategic partnership ideas (not just) for gyms

By Brenda Thomson

Whatever your profession or business category you’ll find at least one idea here that you can use in your business to get more leads, more customers or more raving fans… guaranteed

I love it when I get asked for strategic alliance ideas… last week I was talking to a gym owner looking for ways to speed up his business growth without a big advertising budget so here are some ideas

Why “not just for”?  Well obviously there are almost always at least two professions or business categories involved in every alliance… but more than that every alliance idea can be utilised in multiple professions… you just need to think outside the box.

  1. Obviously gyms and personal trainers are in a great position to help one another…

But here are 9 more Strategic Alliance Ideas (not just for) Gyms

  1. A gym created an alliance with a bicycle store… the gym ran a membership competition and the bicycle store provided the prize. (Ideal clients – people interested in cycling)
  2. The physiotherapist provides assessments for new gym members as a part of the membership pack (ideal clients – people with potential health issues)
  3. A gym gives their new members “Membership bags” containing gift vouchers from their alliance partners the massage therapist, the beauty therapist and the hairdresser (ideal clients – women).
  4. A gym runs a slim down-tone up competition and the local image consultant, photographer and fashion store provide prizes (ideal clients – women)
  5. A gym runs an attendance drive and a sports car drive experience company provides a prize (ideal clients  – men) Who are your ideal clients and what would get them showing up in droves for the opportunity to win?
  6. Retail stores in the shopping strip near this gym run a “community fit” loyalty program providing discount vouchers for the gym to give to members who meet minimum attendance requirements each week.
  7. A gym provides special “get back in shape” membership packs to local health practitioners (physiotherapists, chirpractors, etc) to give to their clients as part of a “get back in shape” program.  (What can you do to make it EASY for your potential referral partners to refer you?)
  8. A gym provides local real estate agents with “welcome to our community” membership packs to give to families moving into the area.
  9. A gym provides local sporting groups special membership packs to give to their members as a part of their fitness program.

Over to you… get your creative juices flowing…

Two basic things to consider…

  • Who are your ideal clients and what do they want?
  • Who shares you ideal clients and how could you add value to help make them look amazing?
Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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