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10 Strategic Partnership Ideas (Not Just) For Bookkeepers

Here are ten strategic alliance ideas (not just for) for bookkeepers. It doesn’t matter what business you are in… ask yourself “how can I apply that idea to MY business

By Brenda Thomson

Last week I was talking to a bookkeeper who said they thought their only strategic alliance opportunities were with accountants.

Now I’m always up for a challenge so here are ten strategic alliance ideas (not just for) for bookkeepers.

Why “Not just for”? Because it doesn’t matter what business you are in… ask yourself “how can I apply that idea to MY business?”

  1. Bookkeepers and accountants are obviously a match made in heaven. Both see the problems that the other can solve. The accountant sees the clients with their accounts in a shoe box and the bookkeeper sees the clients in need of sound financial advice and someone to do more than their tax return.  So who else sees the problems that you solve?
  2. Finance brokers need their clients to have up to date books and accounts
  3. Debt collectors see when their clients don’t have up to date books and accounts
  4. Business coaches and consultants also see when their clients are in need of bookkeeping support.
  5. And if cash flow and slow payers are a problem how about a relationship with an invoice factoring company.
  6. Bookkeepers may also be able to develop relationships with HR Consultants where they work with businesses with teams of staff.

But it doesn’t have to stop with problem spotting.  Bookkeepers are in a great position to see what their clients are spending (and perhaps wasting) money on.  Alliances are a great way to ADD VALUE to your current clients and turn them into even more raving fans than they already are. Can you create alliances which will help you add value to your clients?

and alliances aren’t just about who can refer business to YOU.  When you can open up opportunities for others you’ll be the person they think of when they see a need for your services. . Which opens up a whole new set of possibilities.

  1. Marketing is a typical challenge for most small businesses and the bookkeeper is in a prime position to know about it. And it works both ways. One of the biggest challenges with marketing is calculating ROI. How about relationships with marketing services companies to help measure ROI?
  2. Think about supply problems, telephone, internet, office services?  Can you create alliances with people who can help your clients save money?
  3. And then there are office services: cleaning companies, security companies the list goes on. A good bookkeeper will have a rolodex of trusted support services that they can recommend to their clients. (And then of course you’ll be in their rolodex as well!) And your clients will love you for it.  Can you become the bookkeeper who makes sure that your clients are getting the best possible value for every $ they spend?
  4. And finally, because making a difference in your community and the world is something every business owner can contribute to…. Think about an alliance with a community group or organisation where a percentage from any work that comes from that organisation goes back to the cause or community.

Remember it doesn’t matter what business you are in… ask yourself “how can I apply that idea to MY business?”

Until next time…

Brenda Thomson

Brenda Thomson

CEO and Founder, Synergy48 Group

Brenda has an honours degree in organizational psychology and a Graduate Certificate in training and development and she is an experienced trainer, facilitator and counsellor. She is a firm believer in mutual collaboration combined with a practical, hands on tools, strategies and systems as the most effective way to achieve real results in business. 

Brenda has over 20 years of experience training in communication, team work, time management, productivity, organisation and strategic planning in large organisations. She is also the developer of the Business Benchmarking Toolkit used by Synergy48 Group members and clients to identify areas for improvement in their business processes.

Brenda is a sought after mentor, speaker and trainer in the areas of strategic partnerships and networking with a difference.  She is passionate about actively giving back to the community. In addition to donating her speaking fees and a proportion of every Synergy48 Group membership to provide microfinance to help women in Malawi to start their own businesses, Brenda has climbed the Himalayas to raise money for Kids Help Line and helped lay a pipeline to supply water to a remote village in Tanzania.


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