The Knowledge Sharing Dinner Series
Sharing knowledge you can use right away to make informed decisions and make a real difference in your business.
Managing the Marketing Maze: Attracting the Right Clients
The Synergy48 Group Knowledge Sharing Dinner Series: join the conversation.
Tuesday 16th June 2020
A brand strategy specialist, a marketing strategist, an online marketing expert and a business consultant will walk you through the marketing maze providing you with a detailed action plan to implement a cost effective marketing strategy which attracts and delivers the right clients at the right price.
Novotel Hotel, Glen Waverley
How to Attend
Attendance is by invitation only.
Find out more here
The Expert Panel
- All Synergy48 Group dinners are exclusively for Synergy48 Group members, their clients and invited guests.
- The objective is to share knowledge to help one another implement best practice across all aspects of building a successful SME business.
- Each dinner is limited to a small number of attendees so everyone gets to engage personally with the expert panel and leave with a best practice action plan specific to their business.
- All dinners in the Knowledge Sharing Dinner Series are limited to 32 guests so that everyone has the opportunity to speak in depth with each of the panelists to discuss issues of concern to their business
- Every guest will leave with a prioritised action plan customised for their business.
- The opportunity for quality conversations with other quality business owners.
- Drink on arrival
- 2 course dinner
How to Attend
Synergy48 Group Dinners are exclusively for members and their invited guests.
Members: Register here (you will need the member invitation code, available in the S48 Basecamp HQ Resource Library to complete the registration)
Invited Guests: if you have received an invitation and not yet confirmed you should get back to the member who invited you to confirm your acceptance.
Guests from previous dinners: Use the registration link and code provided in your invitation email
Interested in Synergy48 Group membership? Find out more here
About the Knowledge Sharing Dinner Series
Information is Noise – Knowledge is Power
A 2016 survey of 300 business leaders from 16 countries conducted by CIMA and AICPA found that senior leaders are struggling to make the right decisions, with 72% of organizations admitting to at least one strategic initiative failing in the last three years as a result of flaws in their decision making processes.
A top cause of poor decision making identified in the study is information overload, with 36% saying their organization is not coping with information overload, and that it is making life harder for those charged with decision making because they are unable to extract relevant information and turn it into insight.
The dilemma is clear: on the one hand, business leaders receive too much information, while on the other hand, they don’t get enough knowledge and insights to make sound decisions and develop new capacities for action.
Peter Senge, author of The Fifth Discipline distinguishes information sharing (giving and receiving data, facts and opinions) from knowledge sharing, with knowledge sharing occurring when people are genuinely interested in helping one another improve decision making and develop new capacities for action.
Every dinner in the series is based around Four Guiding Principles:
- Singular Focus: Every dinner focuses on exploring a specific business issue which SMEs have consistently identified as a significant concern.
- Multiple perspectives: We bring together four experts from four different industries/professions to provide multiple perspectives on the issue.
- Relevance and Significance: You’ll have the opportunity to explore the issue in depth with each of the experts to determine how it applies to your business.
- Capacity for Action: You’ll leave with a clear and prioritised action plan developed for YOUR business – NOT a generic “To Do” list.
To ensure an optimal experience each dinner is capped at 32 attendees.
Attendance is by invitation only and is open to Synergy48 Group members, their clients and invited guests.
What business owners are saying
The real risks of business and the internet: beyond cybercrime - 14 August 2018
"Able to discuss in depth relevant issues for my business with no obligation"
Heidi Froelich, HF Bookkeeping,
"Educational and enjoyable evening. Valuable Information."
Carl Huybers, Mad Scientist Digital.
"Lots of interesting and stimulating discussion with fellow business owners."
Peter Burgess, Olivitek Software Pty Ltd
"Come along! You will be surprised how much you could do better."
Dheeraj Sachdev, First Class Accounts Parkdale
"Really interesting. Great format - listen to the panel and then have the opportunity to ask questions in small informal groups."
Raie Lyth, Web Ideas
"Thought provoking, great knowledge transfer, clear list of action items"
Ian Bosler, Intertype
"Lots of valuable, practical information which is unlikely to come out of a normal business presentation."
Robin Snelling, BCP Growth.
Brilliant, entertaining, valuable. A great investment of time and money..
Lisa Wiking, Motivational Leadership
Recommended as an informative and worthwhile knowledge sharing experience.
Mary Anne Waldron, MAW Action
"Very professional speakers, well organised evening. Information extremely relevant to my business!"
Jeanine Purdie, Business Credit Solutions
"Well worth attending. Lots of good information"
Andrew Poulter, IRT Advisory
"It's like Q&A for the intelligent business owner. A must!"
Peter Engelhardt, Plan2Brand
Is your marketing delivering a positive ROI? - 11 September 2018
"Highly recommend to attend these dinners - but only if you take me with you!"
Jenny Pownall, The Tutoring Company
"A wealth of knowledge and information to delve into."
Frank Amato, Frank Amato Photography
"The information you'll receive will be invaluable to your business. There's more value delivered throughout the evening than you'll receive at any other networking event."
Dave Dickson, 3DStyles
"Very informative. I thought the night was a very well structured event."
Duncan Powell, Splash Imaging Supplies
"Come with a clear head ready to absorb lots of ideas."
Kelly Stock, Kelly Ann Events
"Fantastic event, well worth time, learnt heaps plus had fun!"
Damien Battersby, Proactive IT Solutions
"I got a lot out of tonight. Very informative."
Michael Riley, Exec Director Australian Patients Association
"The event was particularly well run to time. The panel was well balanced and offered great value. Love the emphasis on strategy and processes. Also liked the insights into different aspects of digital marketing."
Helen McIntosh, Operations Genie
"Very insightful and enjoyable company of professionals."
Mick Guerin, Foodworks
"Thought provoking, knowledge filled, entertaining."
Ian Hopkinson, Mad Scientist
How Lovable is your Business? November 2018
"A great opportunity to think outside my sector and think about marketing for the business."
Kate Sutton, Humanitarian Advisory Group
Come along for the dinner. Stay for the education
Benny Ausmus, Big Change Agency
"Excellent opportunity to learn more about business in a targeted manner. Excellent knowledge on the panel".
Sarah Cowan, Light and Dark Creative
"Good mix of business and entertainment. "
Gerard Keble, Keble's Trading
"Informative and in a format that is engaging and useful."
Warren Cochrane, Neopost
"Fantastic insights on lots of aspects of business relevant to any business owner. It's like speed dating for your business. Plus lots of useful hacks, many of which we will be implementing tomorrow. "
Jessica Pile and Peita De Trizio, DeArch
"Insightful - great for getting focused with critical items for business/clients etc."
Ben Recto, Elephant Financial
"Really interesting and engaging. Very professional."
Matt Dunstone, Horizons Wealth
"Take notes! You learn and get an opportunity to talk to others about your business".
Sarah MacDonald, Canine Comprehension
"There is no way you wouldn't learn something valuable."
Alan Gill, Choice Energy
"Very informative, relevant. Great networking. Learnt a lot "
Adam Williams, Zeroda Sports Wash
Strategic Planning: The superhighway to business success. April 2019
"Highly recommend the format and content"
Bill Bennett Miles Townsend
"Really good business acumen"
Darlene Neu RAMS Home Loans Maroondah Yarra Ranges
"Well worth it"
Jenny Pownall The Tutoring Company
"Well worth the time and effort"
Michael Storm Stormy's Garage
"You'll love it"
Sandra Watt Bay Fish n Trips
Sean Tuckett Melbourne & Peninsula Gardens
The Long and The Short of It: Marketing as an Engine for Finding Life Long Customers - 19 March 2019
"How to grow your business. Great all round team to develop your business"
Ali Mir, North West Day Hospital
Dean Ellul, EHC Australia
"Come along. The panel discussion is always very informative. Contacts and conversations at the table always very worthwhile."
Helen McIntosh, Operations Genie
"It was good"
Jahan Trevena, Lighthouse Building Permits
"Good quality speakers and contacts in the room"
Margaret Lange, Margaret Lange Connections
"Come along and learn something"
Nigel Saul, Active Weighing Solutions
"Great way to get information from the panel - love the targeted topics"
Sarah Cowan, Light+Dark Creative Studio
"The practical examples and specific advice on a relevant problem for our business was a great takeaway"
Sharyon Saul, Active Weighing Solutions
"Great learnings of the digital marketing world tonight "
Trevor Neate, NeateFinance
The Four Pillars of Successful Business Growth - 12 Feb 2019
"Great overview of essential business ideas and strategies"
Aleks Todorovic, Active Environmental Solutions
"Very insightful, great topics, great company, well run"
Amy Phillips, Horizon Management Group
"The food is really good and its great to chat to other business owners and share experiences."
Carole-Anne Brook, Key Administration Solutions
"The table by table discussion was excellent and informative"
Damien Prunty, SCS Performance
"You can learn something"
Eric Nguyen, TE Partners
"Highly recommend attending as a base for building your business"
Louise McKenzie, Canine Comprehension
"Very informative. Great range of topics"
Martin Farrugia, Employ Sure
"Great group of experts. You learn tons"
Sarah McDonald, Canine Comprehension
Is Fast Growth Sending Your Business Broke? October 2018
Interesting, entertaining and informative
Just do it! Have the panel discussions and chat with other panelists
Very informative and great bunch of people
Very useful. Particularly for a small startup business like me to get an insight into what to expect. I wasn't sure if I'd be able to relate to the information but in fact it made me realise the key things I need to implement if I want to succeed
Worthwhile! Very informative and the style of presentation is great
Bring your questions. Ask first
Highly Recommended. Very Informative. Great B2B Facilitation
Great night, learnt a lot even about things I thought I knew
Go you will definitely learn something
Great format and good interaction wih panelists. Guarantee you will get some useful insights and value from the dinners.
Great experience and sharing of common experiences and learning from others
Very informed. Good information
Excellent;Stimulating table discussions. Come!
Good content and good food! What more could you ask
Open discussion to help build your business
Great opportunity to ask questions regarding how to grow your business or start your business. Great networking opportunity
Deep knowledge from an amazing panel
Friendly, welcoming context to discuss business challenges
It's always useful to talk to others in business and get fresh perspectives.
Is poor communication costing your business? Warren Buffet says YES! - 7 May 2019
Insightful and panelists are knowledgeable.
Anant Yuvarajah, ASC Tanks and Pumps
Arun Marappan, Fully Promoted Mt Waverley
Worthwhile attending, more effective way to network.
Chris Baring-Gould, CFO Centre
Excellent source of information and great value for SMEs.
Di Bunney, P1 Technology
Jenny Pownall, The Tutoring Company
Write down all of your ideas and don't be afraid to ask questions. The group is passionate and highly knowledgeable in their field and willing to share.
Kym West, Lorna May Creative
Good varied panel with interesting and helpful response to questions. Great to have the personal one on one time with panelists.
Madison Chia, Mad Scientist digital
Come along. It's a wonderful informative evening!
Melisa Sloan, Madison Sloan Lawyers
Great learning and great group of sharing participants.
Robert Bonifacio, Robert Bonifacio Coaching
Great format! Both the panel format and the individual table Q&A were highly engaging. Thank You!
Scott Trevethan, Scott Partners
Show Me The Money - Cashflow & Finance to enable Business Growth: 11 June 2019
"Encourage attendance due to the engagement model" Andrew Whitmore. Whitmore Consulting Pty Ltd
"Great value"' Chris Jounnou
"Great info/learning opportunity", Bill Bennett Miles, Townsend
"Absolutely worthwhile" Jenny Pownal, The Tutoring Company
"Informative, relaxed and enjoyable" Jennie Grigg, Blink-Connect
"High level business conversations with experienced invested guests who have a lot to learn from" Kerry Nelson, Operation Verve
"Great networking group and can liaise on potential problems in your business" Paul Brown, Shed Doctor
"Very informative and enjoyable and informal as well as a great networking opportunity" Lisa Vecchio
"Positive. I got a lot out of tonight, great networking and great conversations." Adele McLean, Hospitality Wise
"Come along. you'll be sure to learn something that'll make a difference in your business." Di Bunney, P1 Technology
The pathway to a successful business purchase, sale or merger - separation or a new beginning - July 2019
Enjoyable - no pushy sales - informational
Adam Hillary, Silver Service Real Estate
A great format and lively discussions - expect to take away some practical insights
Chris Dvoracek, Transform Communications
Good format and focussed discussion from experienced panelists
Colin Wright, 3S CFO Group
You'll get more out of this than you can ever imagine
Dave Dickson, 3D Styles
Great way to get helpful, useful information on business
David Kambouris, Kambo & Co
A casual welcoming atmosphere. Knowledgeable speakers. A great time out to just think about your business
Digby Laurance, HMR Referrals
Good value - very well presented and entertaining
Larry Beston, RF Composites
Steve Clark, Water Technology
Simplify and Systemise for a Sustainable Business in 2020 and beyond: 15 Sept 2019
Great opportunity for informative quality conversations
Jason Gatt, Banjo Loans
Great opportunity to learn something and to meet interesting people
Marie Bigaignon, Soleil Solutions
Very informative and enjoyable. Great variety and interesting topics
Matt Hutchings, Trafficworx
Friendly group of enthusiastic professionals Nikk Huges, Inspire Tribe
Give it a try
Peter Hannan, Hannan IT
Pieter de Boer, PB Automation
Risky Business: Managing the risks that keep you awake at night. 25 Feb 2020
Good bunch of people - worth a look
Adam Hillary Peer Partners
Great to hear from experts and opens your eyes to the exposures we have as business owners
Catherine Belford Focused Wealth
Katherine Grace Elemental Solutions
Great cross section of guests. Small groups works well. Like the checklists
Litsa Barberoglou Brandivine
Really valuable opportunity to learn from specialists
Matt Dunstone Horizon Wealth
The format is relaxed and very engaging
Michael West Anatara
Come along and meet some knowledgeable business owners
Rob Wandaller Melbourne Home Builders
Great information with experts in a small environment to ask all your questions you never even knew you needed to ask
Sharon Knott Noel Jones Ringwood
Very informative and worth the time
Stephen Ingham Is Advertising Pty Ltd
Stephen Michell PCI Partners
Great group of professional people. Incredibly informative and thought provoking
Wendy Wandaller Melbourne Home Builders