The Knowledge Sharing Dinner Series
Sharing knowledge you can use right away to make informed decisions and make a real difference in your business.
Managing the Marketing Maze: Attracting the Right Clients
The Synergy48 Group Knowledge Sharing Dinner Series: join the conversation.
Tuesday 16th June 2020
A brand strategy specialist, a marketing strategist, an online marketing expert and a business consultant will walk you through the marketing maze providing you with a detailed action plan to implement a cost effective marketing strategy which attracts and delivers the right clients at the right price.
Location
Novotel Hotel, Glen Waverley
How to Attend
Attendance is by invitation only.
Find out more here
The Expert Panel
The details
- All Synergy48 Group dinners are exclusively for Synergy48 Group members, their clients and invited guests.
- The objective is to share knowledge to help one another implement best practice across all aspects of building a successful SME business.
- Each dinner is limited to a small number of attendees so everyone gets to engage personally with the expert panel and leave with a best practice action plan specific to their business.
- All dinners in the Knowledge Sharing Dinner Series are limited to 32 guests so that everyone has the opportunity to speak in depth with each of the panelists to discuss issues of concern to their business
- Every guest will leave with a prioritised action plan customised for their business.
- The opportunity for quality conversations with other quality business owners.
What’s Included?
- Drink on arrival
- 2 course dinner
- Workbook
How to Attend
Synergy48 Group Dinners are exclusively for members and their invited guests.
Members: Register here (you will need the member invitation code, available in the S48 Basecamp HQ Resource Library to complete the registration)
Invited Guests: if you have received an invitation and not yet confirmed you should get back to the member who invited you to confirm your acceptance.
Guests from previous dinners: Use the registration link and code provided in your invitation email
Interested in Synergy48 Group membership? Find out more here
About the Knowledge Sharing Dinner Series
Information is Noise – Knowledge is Power
A 2016 survey of 300 business leaders from 16 countries conducted by CIMA and AICPA found that senior leaders are struggling to make the right decisions, with 72% of organizations admitting to at least one strategic initiative failing in the last three years as a result of flaws in their decision making processes.
A top cause of poor decision making identified in the study is information overload, with 36% saying their organization is not coping with information overload, and that it is making life harder for those charged with decision making because they are unable to extract relevant information and turn it into insight.
The dilemma is clear: on the one hand, business leaders receive too much information, while on the other hand, they don’t get enough knowledge and insights to make sound decisions and develop new capacities for action.
Peter Senge, author of The Fifth Discipline distinguishes information sharing (giving and receiving data, facts and opinions) from knowledge sharing, with knowledge sharing occurring when people are genuinely interested in helping one another improve decision making and develop new capacities for action.
Every dinner in the series is based around Four Guiding Principles:
- Singular Focus: Every dinner focuses on exploring a specific business issue which SMEs have consistently identified as a significant concern.
- Multiple perspectives: We bring together four experts from four different industries/professions to provide multiple perspectives on the issue.
- Relevance and Significance: You’ll have the opportunity to explore the issue in depth with each of the experts to determine how it applies to your business.
- Capacity for Action: You’ll leave with a clear and prioritised action plan developed for YOUR business – NOT a generic “To Do” list.
To ensure an optimal experience each dinner is capped at 32 attendees.
Attendance is by invitation only and is open to Synergy48 Group members, their clients and invited guests.
