Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"

Welcome to the Synergy48 Group Library

Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses

Hone Your Sales Proof

Approx time to read:  3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...

read more

Farewell AdWords, Hello Google Ads.

Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...

read more

Is Offline Marketing Dead?

Approx time to read:  3 minutes Key Take Aways: While online marketing is an essential component of any business marketing mix offline marketing is still very influential Distinguishes between offline and online marketing strategies Discusses importance of...

read more

Bigger Penalties to Keep the Shysters Honest

Approx time to read:  Under 2 minutes Key Take Aways: Lists updated penalties for breaches of Australian Consumer Law Discusses implications for those big business who have previously treated penalties for ACL breaches as an expected cost of doing...

read more

Pin It on Pinterest