Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"
Welcome to the Synergy48 Group Library
Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses
Strategic Planning: The superhighway to business success. The Panel Q & A
Meet the panel So that we're all on the same page let's start with a definition. What are we talking about when we say Strategic Planning for SMEs?It's a comprehensive planning process for business. Incorporating all elements of the business, considering...
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Strategic Planning: The superhighway to business success. The Action Plan
In the April 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan for effective strategic planning as a roadmap for business success. Here's the action plan summarised in 47 Seconds. Get the full action plan below. This month's action...
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Strategic Planning: The super highway to business success. Meet the Panel
Strategic planning produces innovative and creative ideas and provide the core framework for designing your business for the future 1. Create a path to success : Making clear what the purpose of your business is and the end goal which it is striving to...
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Is your number up?
Approx time to read: 3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...
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Internet of things? More like internet of threats!
Approx time to read: 4 minutes PLUS 10 minute video. (Well worth the time!)Key Take Aways:Internet of things devices (IoTs) are currently being deployed in a large variety of products throughout your home, businesses, hospitals, and even entire cities,...
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Is the Fair Work Ombudsman website on your reading list?
Approx time to read: 1 minute and time to browse the Fair Work Ombudsman website Key Takeaways: Did you know that the Fair Work Ombudsman website is a goldmine of information on employment best practices? You can download templates and guides on a whole...
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Marketing as an engine for finding life long customers The Panel Q&A
Meet the panel The Q&A The questions discussed during the panel Q&A were submitted by attendees prior to the dinner. There’s a saying that Content is King. Is that true for finding life long customers, or only in the short term… and does anybody...
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Marketing as an Engine for finding Life Long Customers – The Action Plan
In the the March 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan to use marketing as an engine to find life long customers. Here's a summary of the action plan in under a minute. You can read the full action plan checklist below the...
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Marketing as an Engine for Finding Life Long Customers – Meet the Panel
On Tuesday 19th March a group of business owners met over dinner with an expert panel comprising a sales and marketing integration specialist, an SEO and Digital Marketing Specialist, a Google Ads specialist and a sales strategy specialist to discuss...
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