Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"
Welcome to the Synergy48 Group Library
Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses
How Lovable is Your Business: The Action Plan
Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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Long Service Leave Changes in Victoria
Approx time to read: Under 3 minutes Key Take Aways: Long service leave entitlement due after 7 years (previously 10) Unpaid parental leave of up to 52 weeks is now included in the calculation of an employee’s continuous service Long service leave...
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Spicy Web heads to Silicon Valley
Approx time to read: Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...
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How lovable is your business? Meet the panel
On Tuesday 13th November 2018 a group of business owners meet over dinner with an expert panel comprising a branding specialist, marketing specialist, sales specialist and leadership consultant to discuss the idea of lovability from a business perspective. Why do...
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Want to reduce your printing expenses?
Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution...
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Is fast growth sending your business broke? Insights from the knowledge sharing dinner
An overview of the Q & A from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 8 October between an accountant, a bookkeeper, a debt collection specialist and an IT integration specialist. The topic for the evening: is rapid growth sending your...
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Is fast growth sending your business broke? The action plan
Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a challenging or topical business issue. As part of the agenda each of the...
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What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Hone Your Sales Proof
Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...
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