Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"
Welcome to the Synergy48 Group Library
Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses
Is your marketing delivering a return on investment? Panel Q & A
A summary and highlights from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 11 Sept 2018 between a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
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Is your marketing delivering a positive ROI? – The Action Plan
Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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Is your marketing delivering a positive ROI? Meet the panel
On Tuesday 11th Sept 2018 a group of 22 business owners met over dinner with an expert panel comprising a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
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Simpler Awards in Sight
Approx time to read: Less than 2 min Key Take Aways: Some underpayment bungles may result from failure to understand complex awards. Research by Sweeney Research found small business operators described awards as “convoluted, complex, ambiguous and of...
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How to remove toxicity from your team
Approx time to read: 8 min video 6 steps to remove toxicity from your business 1. Be clear on why you're in business and talk about it 2. Be clear on what's important to your business - your values 3. Be clear on your business vision 4. Make sure your...
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Brand Purpose: Find the one that’s right for you
Approx time to read: 1 min 30 sec Key Take Aways: When was the last time you asked your team, “Why do we do what we do?” Would they all give you the same answer? Whatever you say your purpose or brand essence is, it needs to be rooted in truth. Get your...
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The You Tube Guru Program
Approx time to read: 3 minutes Key Take Aways: Adverts on the YouTube platform are performing higher than any other platform. YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. In 2013 the average...
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Email Protection Could Have Saved Melbourne Family’s Home
Approx time to read: 3 minutes Key Take Aways: Online fraud can be as simple as hacking into a change of password email. (In this case from the conveyancer managing the settlement of a house sale.) Two factor authentication (2FA) is an easy way to add an...
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Business Risk and the internet – beyond cybercrime – the panel Q&A
A summary and highlights from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 13 August 2018 between a commercial lawyer, an insurance advisor, an IT security expert and a digital marketing specialist, discussing the reality of doing business in the...
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