Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"

Welcome to the Synergy48 Group Library

Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses

Is your number up?

Approx time to read:  3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights  two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...

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