Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"

Welcome to the Synergy48 Group Library

Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses

How Lovable is Your Business: The Action Plan

Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...

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Long Service Leave Changes in Victoria

Approx time to read:  Under 3 minutes Key Take Aways: Long service leave entitlement due after 7 years (previously 10) Unpaid parental leave of up to 52 weeks is now included in the calculation of an employee’s continuous service  Long service leave...

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Spicy Web heads to Silicon Valley

Approx time to read:  Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...

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How lovable is your business? Meet the panel

  On Tuesday 13th November 2018 a group of business owners meet over dinner with an expert panel comprising a branding specialist, marketing specialist, sales specialist and leadership consultant to discuss the idea of lovability from a business perspective.  Why do...

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Want to reduce your printing expenses?

Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution...

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Hone Your Sales Proof

Approx time to read:  3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...

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