Information is the resolution of uncertainty. - Claude Shannon "the father of information theory"
Welcome to the Synergy48 Group Library
Sharing useful information and knowledge to help fill the gaps in business best practice for SME businesses
Corona Virus and Insurance
A guide to surviving COVID-19 for SMEs General Resources With the ever increasing spread of Corona Virus (COVID 19) many businesses have been disrupted due to travel, import and or export restrictions and many more will be impacted. The purpose of this paper is to...
Your Business Best Practice Insurance and Disaster Recovery Checklist
How well is your business prepared and protected in the event of a disaster? Rate your business practices against this best practice checklist to find out.Want to review your business practices against more business best practice checklists like this? Find out how and...
Small Business Risk Review 2019
Small Business Risk Review 2019 A quick summary of a recent...
Six questions to help measure the effectiveness of your marketing strategies
Synergy48 Group Best Practice Marketing Strategists Tanya Lund and Kate Coleridge from Hadleigh & Co share six questions to help you measure the effectiveness of your marketing strategyAbout the AuthorsWant to review your business practices against more business...
The Real Reason Business Owners Don’t Delegate
Approx time to read: 6 minutes Key Take Aways: Businesses which employ one or two people in the first few years are more likely to survive and succeed than those which don't The ability to delegate is a key factor in successfully employing staff. There are four common...
Insurance claims – tips for small businesses
Approx time to read: 3 minutes Key Take Aways: Report the incident to the relevant authorities (police or emergency services as appropriate) AND your insurance provider Take notes of what has happenned right away while it is clear in your mind and make sure you...
Why you should have a marketing plan and how to make it work for you
Approx time to read: 3 minutes Key Take Aways: An effective marketing plan provides a roadmap for all your marketing activities including timelines, who's responsible, budget and measures of success A marketing plan makes you proactive instead of reactive, saves time...
What’s the big idea?
Approx time to read: 8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...
A 6 point checklist to future proof your business
Assess your business todayThe Paradox of Data: In an era of increasing data collection and automation we are now in a position to deliver increasingly highly personalised experiences for our clients. Analysing the data and setting up relevant automation allows us to...