Knowledge Sharing Dinner Series: Sharing knowledge you can use to make better decisions and take decisive action to fill the gaps in your business.
Is your marketing delivering a positive ROI?
The Synergy48 Group Knowledge Sharing Dinner Series: join the conversation.
Date and Time
Tuesday 11 Sept 2018
6pm – 8.45pm
Don’t confuse tools and tactics with a strategy. An integrated marketing mix requires a consistent approach which means thinking before you invest money in tools and tactics you’re not sure will work.
Join us for dinner with a panel of four different marketing specialists to learn how to balance your marketing mix to create a strategy that can deliver a return on your investment.
Location
Novotel Hotel, Glen Waverley
Synergy48 Group Dinners are exclusively for members and their clients. you will be asked to enter an invitation code to access the registration page. If you don’t have your invitation code get back to the member who invited you or call the Synergy48 office on (03) 8087 0511.
The Expert Panel
What’s Included?
- Drink on arrival
- 2 course dinner
- Workbook
- All dinners in the Knowledge Sharing Dinner Series are limited to 32 guests so that everyone has the opportunity to speak in depth with each of the panelists to discuss issues of concern to their business
- Every guest will leave with a prioritised action plan customised for their business.
- The opportunity for quality conversations with other quality business owners.
About the Knowledge Sharing Dinner Series
Information is Noise – Knowledge is Power
A 2016 survey of 300 business leaders from 16 countries conducted by CIMA and AICPA found that senior leaders are struggling to make the right decisions, with 72% of organizations admitting to at least one strategic initiative failing in the last three years as a result of flaws in their decision making processes.
A top cause of poor decision making identified in the study is information overload, with 36% saying their organization is not coping with information overload, and that it is making life harder for those charged with decision making because they are unable to extract relevant information and turn it into insight.
The dilemma is clear: on the one hand, business leaders receive too much information, while on the other hand, they don’t get enough knowledge and insights to make sound decisions and develop new capacities for action.
Peter Senge, author of The Fifth Discipline distinguishes information sharing (giving and receiving data, facts and opinions) from knowledge sharing, with knowledge sharing occurring when people are genuinely interested in helping one another improve decision making and develop new capacities for action.
Every dinner in the series is based around Four Guiding Principles:
- Singular Focus: Every dinner focuses on exploring a specific business issue which SMEs have consistently identified as a significant concern.
- Multiple perspectives: We bring together four experts from four different industries/professions to provide multiple perspectives on the issue.
- Relevance and Significance: You’ll have the opportunity to explore the issue in depth with each of the experts to determine how it applies to your business.
- Capacity for Action: You’ll leave with a clear and prioritised action plan developed for YOUR business – NOT a generic “To Do” list.
What business owners are saying
More Events in the series
The Four Pillars of Successful Business Growth
12 February 2019, Glen Waverley
Modern business success requires constant growth to ensure survival in an ever changing business world. Our panellists will share you the Synergy48 Group P.L.A.N methodology, mapping out the 4 key elements necessary for future success, which can be applied whatever growth stage your business is in.
- Preparation of the business including Systems and Culture.
- Leadership supports the intended growth.
- Assessing customers/clients needs, wants and understanding their aspirations for informed planning.
- Identifying the Numbers and resources required for growth and how to measure to ensure purposeful action.
You will walk away with an action plan specific to your business, understanding what the next steps are and how to implement them. BOOKINGS CLOSED
The Long and The Short of It: Marketing as an Engine for Finding Life Long Customers
19 March 2019, Glen Waverley
Understanding your customer takes serious work but without it you’ll never have a sustainable business. Too many businesses suffer from “shortermism”, taking short cuts and rarely slowing down to understand themselves, let alone their customers.
Marketing is an effective engine that is driven by research, segmentation, positioning, and strategy. Fueling this engine means telling a compelling story and engaging in conversations that lead to a better understanding of your customers wants and needs. .... BOOKINGS CLOSED
Strategic Planning - The super-highway to business success
16 April 2019, Glen Waverley
Strategic planning produces innovative and creative ideas and provide the core framework for designing your business for the future
1. Create a path to success
Making clear what the purpose of your business is and the end goal which it is striving to achieve.
2. Make astute business decisions
Having clarity about what you want to do, who you need and how to get there will focus limited financial and people resources.
3. Increased profitability and market share
Focused planning and strategic thinking will uncover the customer segments, market conditions, and product and service offerings that are in the best interest of your business.
4. Structuring for success
Identify the unique structure that addresses the current needs of your business and assist with dealing with regulators and regulations effectively into the future. BOOKINGS CLOSED
Is poor communication costing your business? Warren Buffett says YES!
7 May 2019, Glen Waverley
"The one easy way to become worth 50 percent more than you are now at least is to hone your communication skills--both written and verbal. If you can't communicate, it's like winking at a girl in the dark--nothing happens. You can have all the brainpower in the world but you have to be able to transmit it. And the transmission is communication." Warren Buffett
In this Knowledge Sharing Dinner experts from the area of Branding, Marketing, Sales and Financial Management will share with you the key steps to building the power of communication across all areas of your business. BOOKINGS CLOSED
Show Me The Money - Cashflow & Finance to enable Business Growth
11 June 2019, Glen Waverley
Business growth is exciting & filled with land mines.
In this knowledge sharing dinner experts from the areas of business finance, financial management, sales and technology will help you understand the landscape of financing, sales and operational efficiency to successfully navigate your business through your next growth phase. More...
The pathway to a successful business purchase, sale or merger - separation or a new beginning
9 July 2019, Glen Waverley
"The pathway to a business purchase, sale or a merger can be a minefield for the uninitiated, with legal, financial, branding and transformation elements all vying for your attention. Missing any of these critical elements can not only derail the transaction – but it can also quickly erode business value.
Spend the evening with our panel of four professionals to dissect the risks and opportunities to enable you to drive greater value.
Covering legal elements such as the value of due diligence, the benefits of trade marks and the ability to transfer and sell them. Also understand how to assess the relative brand strength of the target business and how to commercialise this value. Couple this with the various tax pitfalls, to then round out with a keen understanding of how to successfully complete a business transformation with the integration of the people, systems and processes.. More...
Using Technology to Drive Business Growth
13 August 2019, Glen Waverley
Successful businesses use technology to scale up and grow profitably.
If you are planning on growing your business, technology will be a fundamental part of your strategy; but successful implementation requires careful planning.
You have probably either lived through or heard the story of the unsuccessful IT project that not only fails to deliver on its promises, but also burns through serious cash. Such stories are far too common, but your business can avoid becoming another.
In this knowledge-sharing dinner specialists in technology, human resources, grants, and finance will explore the best ways to harness technology for successful and sustainable business growth.
You will find out how you can transform IT from a cost into a profit driver; and at the end of the evening you will have an action plan for how you can use technology to drive your business growth. More...
Simplify and Systemise for a Sustainable Business in 2020 and beyond
10 September 2019, Glen Waverley
Robots are coming! Innovate or perish! You’ve seen the headlines but what’s a business owner to do?
How about creating an environment for your business that is sustainable, healthy and productive?
Think about Peter. He runs a business that has been operating for 10 years. Technology has moved on and there are things he could be doing differently. He knows this but he’s not sure exactly which way to go. How does he introduce change? What would he introduce? Will the change be good for his business? How does he manage staff? Are they going to be on board? How does he know if the end product will satisfy his clients?
Join our panelists to explore these questions. Looking at automation, artificial intelligence, processes with quality assurance, staff evolution and creating positive culture and customer experience.
Simplifying your business and creating systems allows you to be consistent, measurable, predictable and controlled. All these things generate comfort and trust which is a path to business growth and client satisfaction.
Leave with an Action Plan specific to your business.. More...
Risky Business - Managing the challenges that keep you awake at night
15 October 2019, Glen Waverley
With risks come rewards. In this Knowledge Sharing Dinner we will help and challenge you to actively manage your business around known and unexpected risks.
Whether it be staff who make you want to tear your hair out; debtors who just won't pay; damage to your brand from unhappy customers or natural disasters you simply couldn't have predicted.
We'll give you the legal, financial, brand management and insurance expertise to help end your sleepless nights. More...
Human Capital - the hidden key to determining the long term value of your business
12 November 2019, Glen Waverley
“The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You'd better get the human capital part right.” ― Dave Bookbinder Business Valuation Expert
In this Knowledge Sharing dinner experts from the area of brand culture, leadership, HR management and systems will share with you the key steps to finding, managing, developing, retaining and paying for the human capital you need to build the long term value of your business. More...