Knowledge Sharing Dinner Series: Sharing knowledge you can use to make better decisions and take decisive action to fill the gaps in your business.

Is your marketing delivering a positive ROI?

The Synergy48 Group Knowledge Sharing Dinner Series: join the conversation.

Date and Time

Tuesday 11 Sept 2018

6pm – 8.45pm

Don’t confuse tools and tactics with a strategy. An integrated marketing mix requires a consistent approach which means thinking before you invest money in tools and tactics you’re not sure will work.
Join us for dinner with a panel of four different marketing specialists to learn how to balance your marketing mix to create a strategy that can deliver a return on your investment.

Location

Novotel Hotel, Glen Waverley

Synergy48 Group Dinners are exclusively for members and their clients. you will be asked to enter an invitation code to access the registration page. If you don’t have your invitation code get back to the member who invited you or call the Synergy48 office on (03) 8087 0511.

The Expert Panel

Tina Manolitsas

Marketing Strategy and ROI Specialist

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Tina Manolitsas: Future Focus Marketing Group

Strategic Marketing Specialist

Tina is a Marketing Strategist  working with organisations to commercialise their marketing strategies and integrate them across the business .

For over 20 years Tina has advised Business leaders and Marketing professionals on how to maximise the return of their marketing budget , know their marketing ROI to make smarter business decisions. Tina has worked across multiple industry sectors and industry types; corporate, agency, not-for-profit, government and consultancy environments, producing award-winning results for local and global organisations.

Tina is a professional Mentor and Confidant to company CEOs, Business leaders, Marketing professionals and a strategic marketing consultant to Agencies and government. She forms a critical bridge between business leaders, and customers to communicate complex topics with radical clarity.

Tina is an academic teaching marketing and business in leading Australian and overseas universities and lectures in digital marketing. She is a published author and advisor to various not-for-profit organisations and mentor to small business owners.

Tina is a Board Member of the Eastern Innovation Business Centre (EIBC) and Women In Supply Chain (WISC). She strategic marketing advisor to Her Heart Charity and a Judge for NSW Tourism Awards and Manningham Business Excellence Awards.

Ian Bosler

Print media and online marketing and sales process specialist

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Ian Bosler: Intertype and 7 Figure Coach

Printing, Marketing and Sales Process Automation Specialist

With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian Bosler is now applying his extensive international Marketing and Sales experience to help Coaches and Consultants to build “7 Figure” businesses that are highly profitable and that become a saleable asset.

Ian’s focus is to help Coaches to design, build and deploy highly automated Marketing and Sales Processes that work in the online and offline world that is today’s reality. Ian has used the same automation tools in his printing business, Intertype, to buck the decline in the printing industry with over 13 years of unbroken organic growth. He understands that the technology required to build and operate a modern, automated marketing and sales process is an issue most business owners struggle with. His unique “done with you” approach cuts through the “tech haze” and “snake oil selling” to deliver clients a tangible return on their investment within 90 days.

Ken Mackie

Media Advertising Specialist

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Ken Mackie: Kensan Media

Advertising and Media Specialist

Ken Mackie has worked in in regional  regional and metropolitan markets for more than 30 years. Originally working for television networks on the selling side of media Ken now has own Media Agency, Kensan Media specialising in media strategy, planning and buying.

Ken has worked with some major national brands like McDonald’s, Harvey Norman, Foodworks, Bluescope Steel, Webjet, Dodo and Swisse Vitamins to name a few. His agency buys media across both off and on line platforms placing him in a great position toprovide insights on the ever changing media landscape.

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Tony Sambell

Google Adwords Specialist

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Tony Sambell: SpicyWeb

Web development and Google Adwords Specialist

Tony’s Spicy Web story begins in The Bush of country Queensland, on a 200-acre Fish Farm. No surprise, that young Tony’s ambition was to be a Marine Biologist.
Then his Dad brought home something that changed Tony’s world forever; a computer with an excellent digital encyclopedia. First fueling Tony’s thirst for knowledge, then fueling Tony’s need for computing knowledge, creating his first website at eleven. After completing his Bachelor’s degree in Multimedia Studies from CQ University, Tony founded Spicy Web Design in 2009.
His passion for the web has driven the company’s success, working with hundreds of clients to build a successful web presence. Tony is a Google Certified Individual and one of Victoria’s first Google Partners.
Tony has extensive experience working with clients to market their business online. Tony puts the success of Spicy Web down to a commitment to high-quality services and a drive to help other businesses thrive online.

What’s Included?

  • Drink on arrival
  • 2 course dinner
  • Workbook
  • All dinners in the Knowledge Sharing Dinner Series are limited to 32 guests so that everyone has the opportunity to speak in depth with each of the panelists to discuss issues of concern to their business
  • Every guest will leave with a prioritised action plan customised for their business.
  • The opportunity for quality conversations with other quality business owners.

About the Knowledge Sharing Dinner Series

Information is Noise – Knowledge is Power

A 2016 survey of 300 business leaders from 16 countries conducted by CIMA and AICPA found that senior leaders are struggling to make the right decisions, with 72% of organizations admitting to at least one strategic initiative failing in the last three years as a result of flaws in their decision making processes.

A top cause of poor decision making identified in the study is information overload, with 36% saying their organization is not coping with information overload, and that it is making life harder for those charged with decision making because they are unable to extract relevant information and turn it into insight.

The dilemma is clear: on the one hand, business leaders receive too much information, while on the other hand, they don’t get enough knowledge and insights to make sound decisions and develop new capacities for action.

Peter Senge, author of The Fifth Discipline distinguishes information sharing (giving and receiving data, facts and opinions) from knowledge sharing, with knowledge sharing occurring when people are genuinely interested in helping one another improve decision making and develop new capacities for action.

Every dinner in the series is based around Four Guiding Principles:

  1. Singular Focus: Every dinner focuses on exploring a specific business issue which SMEs have consistently identified as a significant concern.
  2. Multiple perspectives: We bring together four experts from four different industries/professions to provide multiple perspectives on the issue.
  3. Relevance and Significance: You’ll have the opportunity to explore the issue in depth with each of the experts to determine how it applies to your business.
  4.  Capacity for Action: You’ll leave with a clear and prioritised action plan developed for YOUR business – NOT a generic “To Do” list.

What business owners are saying

Able to discuss in depth relevant issues for my business with no obligation

Heidi Froelich, HF Bookkeeping,

14 August 2018

Educational and enjoyable evening. Valuable Information

Carl Huybers, Mad Scientist Digital.

14 August 2018

Lots of interesting and stimulating discussion with fellow business owners.

Peter Burgess, Olivitek Software Pty Ltd

14 August 2018

Come along! You will be surprised how much you could do better.

Dheeraj Sachdev, First Class Accounts Parkdale

14 August 2018

Come along! You will be surprised how much you could do better.

Dheeraj Sachdev, First Class Accounts Parkdale

14 August 2018

Really interesting. Great format - listen to the panel and then have the opportunity to ask questions in small informal groups.

Raie Lyth, Web Ideas

14 August 2018

Thought provoking, great knowledge transfer, clear list of action items

Ian Bosler, Intertype

14 August 2018

Lots of valuable, practical information which is unlikely to come out of a normal business presentation.

Robin Snelling, BCP Growth.

14 August 2018

Brilliant, entertaining, valuable. A great investment of time and money.

Lisa Wiking, Motivational Leadership

14 August 2018

Recommended as an informative and worthwhile knowledge sharing experience.

Mary Anne Waldron, MAW Action

14 August 2018

Very professional speakers, well organised evening. Information extremely relevant to my business!

Jeanine Purdie, Business Credit Solutions

14 August 2018

Well worth attending. Lots of good information

Andrew Poulter,  IRT Advisory

14 August 2018

It's like Q&A for the intelligent business owner. A must!

Peter Engelhardt, Plan2Brand

14 August 2018

Four experts, one deep dive into the topic and literally dozens of gold take aways - awesome

Peter Engelhardt
Plan2Brand
11 Sep 2018

Highly recommend to attend these dinners - but only if you take me with you!

Jenny Pownall
The Tutoring Company
11 Sep 2018

Wealth of knowledge and information to delve into

Frank Amato
Frank Amato Photography
11 Sep 2018

The information you'll receive will be invaluable to your business. There's more value delivered throughout the evening than you'll receive at any other networking event

Dave Dickson
3DStyles

11 Sep 2018

Very informative. I thought the night was a very well structured event.

Duncan Powell
Splash Imaging Supplies

11 Sep 2018

Come with a clear head ready to absorb lots of ideas

Kelly Stock
Kelly Ann Events

11 Sep 2018

Fantastic event, well worth time, learnt heaps plus had fun!

Damien Battersby
Proactive IT Solutions

11 Sep 2018

I got a lot out of tonight. Very informative

Michael Riley
Exec Director Australian Patients Association

11 Sep 2018

The event was particularly well run to time. The panel was well balanced and offered great value. Love the emphasis on strategy and processes. Also liked the insights into different aspects of digital marketing

Helen McIntosh
Operations Genie

11 Sep 2018

Very insightful and enjoyable company of professionals.

Mick Guerin
Foodworks

11 Sep 2018

Thought provoking, knowledge filled, entertaining.

Ian Hopkinson
Mad Scientist

11 Sep 2018

A great opportunity to think outside my sector and think about marketing for the business.

Kate Sutton
Humanitarian Advisory Group

Nov 2018

Come along for the dinner. Stay for the education

Benny Ausmus
Big Change Agency
Nov 2018

Excellent opportunity to learn more about business in a targeted manner. Excellent knowledge on the panel

Sarah Cowan
Light and Dark Creative
Nov 2018

Good mix of business and entertainment

Gerard Keble
Keble's Trading
Nov 2018

Informative and in a format that is engaging and useful

Warren Cochrane
Neopost
Nov 2018

Fantastic insights on lots of aspects of business relevant to any business owner. It's like speed dating for your business. Plus lots of useful hacks, many of which we will be implementing tomorrow

Jessica Pile and Peita De Trizio
DeArch
Nov 2018

Insightful - great for getting focused with critical items for business/clients etc

Ben Recto
Elephant Financial
Nov 2018

Really interesting and engaging. Very professional.

Matt Dunstone
Horizons Wealth
Nov 2018

Take notes! You learn and get an opportunity to talk to others about your business.

Sarah MacDonald
Canine Comprehension
Nov 2018

There is no way you wouldn't learn something valuable

Alan Gill
Choice Energy
Nov 2018

Very informative, relevant. Great networking. Learnt a lot

Adam Williams
Zeroda Sports Wash
Nov 2018

More Events in the series

Poor productivity: will systems, technology or people solve the problem?

TBA 2019

Planning for growth: an integrated cross business approach

TBA 2019

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