(03) 8087-0511

Knowledge Sharing Dinner Series: Sharing knowledge you can use to make better decisions and take decisive action to fill the gaps in your business.

Is your marketing delivering a positive ROI?

The Synergy48 Group Knowledge Sharing Dinner Series: join the conversation.

Date and Time

Tuesday 11 Sept 2018

6pm – 8.45pm

Don’t confuse tools and tactics with a strategy. An integrated marketing mix requires a consistent approach which means thinking before you invest money in tools and tactics you’re not sure will work.
Join us for dinner with a panel of four different marketing specialists to learn how to balance your marketing mix to create a strategy that can deliver a return on your investment.


Novotel Hotel, Glen Waverley

<link href="https://d2poexpdc5y9vj.cloudfront.net/public/css/eventzilla-widget-button.css" rel="stylesheet" /> <a id="btnpreview" class="ezilla-widget-button ezilla-red ewb-small" href="http://events.eventzilla.net/e/is-your-marketing-strategy-delivering-a-positive-roi-2138951363">Register Now</a>

Synergy48 Group Dinners are exclusively for members and their clients. you will be asked to enter an invitation code to access the registration page. If you don’t have your invitation code get back to the member who invited you or call the Synergy48 office on (03) 8087 0511.

The Expert Panel

Tina Manolitsas

Marketing Strategy and ROI Specialist

Learn more

Tina Manolitsas: Future Focus Marketing Group

Strategic Marketing Specialist

Tina is a Marketing Strategist  working with organisations to commercialise their marketing strategies and integrate them across the business .

For over 20 years Tina has advised Business leaders and Marketing professionals on how to maximise the return of their marketing budget , know their marketing ROI to make smarter business decisions. Tina has worked across multiple industry sectors and industry types; corporate, agency, not-for-profit, government and consultancy environments, producing award-winning results for local and global organisations.

Tina is a professional Mentor and Confidant to company CEOs, Business leaders, Marketing professionals and a strategic marketing consultant to Agencies and government. She forms a critical bridge between business leaders, and customers to communicate complex topics with radical clarity.

Tina is an academic teaching marketing and business in leading Australian and overseas universities and lectures in digital marketing. She is a published author and advisor to various not-for-profit organisations and mentor to small business owners.

Tina is a Board Member of the Eastern Innovation Business Centre (EIBC) and Women In Supply Chain (WISC). She strategic marketing advisor to Her Heart Charity and a Judge for NSW Tourism Awards and Manningham Business Excellence Awards.

Ian Bosler

Print media and online marketing and sales process specialist

Learn more

Ian Bosler: Intertype and 7 Figure Coach

Printing, Marketing and Sales Process Automation Specialist

With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian Bosler is now applying his extensive international Marketing and Sales experience to help Coaches and Consultants to build “7 Figure” businesses that are highly profitable and that become a saleable asset.

Ian’s focus is to help Coaches to design, build and deploy highly automated Marketing and Sales Processes that work in the online and offline world that is today’s reality. Ian has used the same automation tools in his printing business, Intertype, to buck the decline in the printing industry with over 13 years of unbroken organic growth. He understands that the technology required to build and operate a modern, automated marketing and sales process is an issue most business owners struggle with. His unique “done with you” approach cuts through the “tech haze” and “snake oil selling” to deliver clients a tangible return on their investment within 90 days.

Ken Mackie

Media Advertising Specialist

Learn more

Ken Mackie: Kensan Media

Advertising and Media Specialist

Ken Mackie has worked in in regional  regional and metropolitan markets for more than 30 years. Originally working for television networks on the selling side of media Ken now has own Media Agency, Kensan Media specialising in media strategy, planning and buying.

Ken has worked with some major national brands like McDonald’s, Harvey Norman, Foodworks, Bluescope Steel, Webjet, Dodo and Swisse Vitamins to name a few. His agency buys media across both off and on line platforms placing him in a great position toprovide insights on the ever changing media landscape.


Tony Sambell

Google Adwords Specialist

Learn more

Tony Sambell: SpicyWeb

Web development and Google Adwords Specialist

Tony’s Spicy Web story begins in The Bush of country Queensland, on a 200-acre Fish Farm. No surprise, that young Tony’s ambition was to be a Marine Biologist.
Then his Dad brought home something that changed Tony’s world forever; a computer with an excellent digital encyclopedia. First fueling Tony’s thirst for knowledge, then fueling Tony’s need for computing knowledge, creating his first website at eleven. After completing his Bachelor’s degree in Multimedia Studies from CQ University, Tony founded Spicy Web Design in 2009.
His passion for the web has driven the company’s success, working with hundreds of clients to build a successful web presence. Tony is a Google Certified Individual and one of Victoria’s first Google Partners.
Tony has extensive experience working with clients to market their business online. Tony puts the success of Spicy Web down to a commitment to high-quality services and a drive to help other businesses thrive online.

What’s Included?

  • Drink on arrival
  • 2 course dinner
  • Workbook
  • All dinners in the Knowledge Sharing Dinner Series are limited to 32 guests so that everyone has the opportunity to speak in depth with each of the panelists to discuss issues of concern to their business
  • Every guest will leave with a prioritised action plan customised for their business.
  • The opportunity for quality conversations with other quality business owners.

About the Knowledge Sharing Dinner Series

Information is Noise – Knowledge is Power

A 2016 survey of 300 business leaders from 16 countries conducted by CIMA and AICPA found that senior leaders are struggling to make the right decisions, with 72% of organizations admitting to at least one strategic initiative failing in the last three years as a result of flaws in their decision making processes.

A top cause of poor decision making identified in the study is information overload, with 36% saying their organization is not coping with information overload, and that it is making life harder for those charged with decision making because they are unable to extract relevant information and turn it into insight.

The dilemma is clear: on the one hand, business leaders receive too much information, while on the other hand, they don’t get enough knowledge and insights to make sound decisions and develop new capacities for action.

Peter Senge, author of The Fifth Discipline distinguishes information sharing (giving and receiving data, facts and opinions) from knowledge sharing, with knowledge sharing occurring when people are genuinely interested in helping one another improve decision making and develop new capacities for action.

Every dinner in the series is based around Four Guiding Principles:

  1. Singular Focus: Every dinner focuses on exploring a specific business issue which SMEs have consistently identified as a significant concern.
  2. Multiple perspectives: We bring together four experts from four different industries/professions to provide multiple perspectives on the issue.
  3. Relevance and Significance: You’ll have the opportunity to explore the issue in depth with each of the experts to determine how it applies to your business.
  4.  Capacity for Action: You’ll leave with a clear and prioritised action plan developed for YOUR business – NOT a generic “To Do” list.

What business owners are saying

The real risks of business and the internet: beyond cybercrime - 14 August 2018

"Able to discuss in depth relevant issues for my business with no obligation"
Heidi Froelich, HF Bookkeeping,

"Educational and enjoyable evening. Valuable Information."
Carl Huybers, Mad Scientist Digital.

"Lots of interesting and stimulating discussion with fellow business owners."
Peter Burgess, Olivitek Software Pty Ltd

"Come along! You will be surprised how much you could do better."
Dheeraj Sachdev, First Class Accounts Parkdale

"Really interesting. Great format - listen to the panel and then have the opportunity to ask questions in small informal groups."
Raie Lyth, Web Ideas

"Thought provoking, great knowledge transfer, clear list of action items"
Ian Bosler, Intertype

"Lots of valuable, practical information which is unlikely to come out of a normal business presentation."
Robin Snelling, BCP Growth.

Brilliant, entertaining, valuable. A great investment of time and money..
Lisa Wiking, Motivational Leadership

Recommended as an informative and worthwhile knowledge sharing experience.
Mary Anne Waldron, MAW Action

"Very professional speakers, well organised evening. Information extremely relevant to my business!"
Jeanine Purdie, Business Credit Solutions

"Well worth attending. Lots of good information"
Andrew Poulter,  IRT Advisory

"It's like Q&A for the intelligent business owner. A must!"
Peter Engelhardt, Plan2Brand


Is your marketing delivering a positive ROI? - 11 September 2018

"Highly recommend to attend these dinners - but only if you take me with you!"
Jenny Pownall, The Tutoring Company

"A wealth of knowledge and information to delve into."
Frank Amato, Frank Amato Photography

"The information you'll receive will be invaluable to your business. There's more value delivered throughout the evening than you'll receive at any other networking event."
Dave Dickson, 3DStyles

"Very informative. I thought the night was a very well structured event."
Duncan Powell, Splash Imaging Supplies

"Come with a clear head ready to absorb lots of ideas."
Kelly Stock, Kelly Ann Events

"Fantastic event, well worth time, learnt heaps plus had fun!"
Damien Battersby, Proactive IT Solutions

"I got a lot out of tonight. Very informative."
Michael Riley, Exec Director Australian Patients Association

"The event was particularly well run to time. The panel was well balanced and offered great value. Love the emphasis on strategy and processes. Also liked the insights into different aspects of digital marketing."
Helen McIntosh, Operations Genie

"Very insightful and enjoyable company of professionals."
Mick Guerin, Foodworks

"Thought provoking, knowledge filled, entertaining."
Ian Hopkinson, Mad Scientist

How Lovable is your Business? November 2018

"A great opportunity to think outside my sector and think about marketing for the business."
Kate Sutton, Humanitarian Advisory Group

Come along for the dinner. Stay for the education 
Benny Ausmus, Big Change Agency

"Excellent opportunity to learn more about business in a targeted manner. Excellent knowledge on the panel".
Sarah Cowan, Light and Dark Creative

"Good mix of business and entertainment. "
Gerard Keble, Keble's Trading

"Informative and in a format that is engaging and useful."
Warren Cochrane, Neopost

"Fantastic insights on lots of aspects of business relevant to any business owner. It's like speed dating for your business. Plus lots of useful hacks, many of which we will be implementing tomorrow. "
Jessica Pile and Peita De Trizio, DeArch

"Insightful - great for getting focused with critical items for business/clients etc."
Ben Recto, Elephant Financial

"Really interesting and engaging. Very professional."
Matt Dunstone, Horizons Wealth

"Take notes! You learn and get an opportunity to talk to others about your business".
Sarah MacDonald, Canine Comprehension

"There is no way you wouldn't learn something valuable."
Alan Gill, Choice Energy

"Very informative, relevant. Great networking. Learnt a lot "
Adam Williams, Zeroda Sports Wash

Strategic Planning: The superhighway to business success. April 2019

"Highly recommend the format and content"
Bill Bennett Miles Townsend

"Really good business acumen" 
Darlene Neu RAMS Home Loans Maroondah Yarra Ranges

"Well worth it"
Jenny Pownall The Tutoring Company

"Well worth the time and effort"
Michael Storm Stormy's Garage

"You'll love it"
Sandra Watt Bay Fish n Trips

"Great networking"
Sean Tuckett Melbourne & Peninsula Gardens

The Long and The Short of It: Marketing as an Engine for Finding Life Long Customers - 19 March 2019

"How to grow your business. Great all round team to develop your business"
Ali Mir, North West Day Hospital

Dean Ellul, EHC Australia

"Come along. The panel discussion is always very informative. Contacts and conversations at the table always very worthwhile."
Helen McIntosh, Operations Genie

"It was good"
Jahan Trevena, Lighthouse Building Permits

"Good quality speakers and contacts in the room"
Margaret Lange, Margaret Lange Connections

"Come along and learn something"
Nigel Saul, Active Weighing Solutions

"Great way to get information from the panel - love the targeted topics"
Sarah Cowan, Light+Dark Creative Studio

"The practical examples and specific advice on a relevant problem for our business was a great takeaway"
Sharyon Saul, Active Weighing Solutions

"Great learnings of the digital marketing world tonight "
Trevor Neate, NeateFinance

The Four Pillars of Successful Business Growth - 12 Feb 2019

"Great overview of essential business ideas and strategies"
Aleks Todorovic, Active Environmental Solutions

"Very insightful, great topics, great company, well run"
Amy Phillips, Horizon Management Group

"The food is really good and its great to chat to other business owners and share experiences."
Carole-Anne Brook, Key Administration Solutions

"The table by table discussion was excellent and informative"
Damien Prunty, SCS Performance

"You can learn something"
Eric Nguyen, TE Partners

"Highly recommend attending as a base for building your business"
Louise McKenzie, Canine Comprehension

"Very informative. Great range of topics"
Martin Farrugia, Employ Sure

"Great group of experts. You learn tons"
Sarah McDonald, Canine Comprehension

Is Fast Growth Sending Your Business Broke? October 2018

Interesting, entertaining and informative

Just do it! Have the panel discussions and chat with other panelists

Very informative and great bunch of people

Very useful. Particularly for a small startup business like me to get an insight into what to expect. I wasn't sure if I'd be able to relate to the information but in fact it made me realise the key things I need to implement if I want to succeed

Worthwhile! Very informative and the style of presentation is great

Bring your questions. Ask first

Very worthwhile

Highly Recommended. Very Informative. Great B2B Facilitation

Great night, learnt a lot even about things I thought I knew

Go you will definitely learn something

Great format and good interaction wih panelists. Guarantee you will get some useful insights and value from the dinners.

Great experience and sharing of common experiences and learning from others

All good

Very informed. Good information

Excellent;Stimulating table discussions. Come!

Good content and good food! What more could you ask

Open discussion to help build your business

Great opportunity to ask questions regarding how to grow your business or start your business. Great networking opportunity

Deep knowledge from an amazing panel

Friendly, welcoming context to discuss business challenges

It's always useful to talk to others in business and get fresh perspectives.

Is poor communication costing your business? Warren Buffet says YES! - 7 May 2019

Insightful and panelists are knowledgeable.
Anant Yuvarajah,  ASC Tanks and Pumps
Very good.
Arun Marappan,  Fully Promoted Mt Waverley
Worthwhile attending, more effective way to network.
Chris Baring-Gould,  CFO Centre
Excellent source of information and great value for SMEs.
Di Bunney,  P1 Technology
Highly valuable.
Jenny Pownall,  The Tutoring Company
Write down all of your ideas and don't be afraid to ask questions. The group is passionate and highly knowledgeable in their field and willing to share.
Kym West,  Lorna May Creative
Good varied panel with interesting and helpful response to questions. Great to have the personal one on one time with panelists.
Madison Chia,  Mad Scientist digital
Come along. It's a wonderful informative evening!
Melisa Sloan,  Madison Sloan Lawyers
Great learning and great group of sharing participants.
Robert Bonifacio,  Robert Bonifacio Coaching
Great format! Both the panel format and the individual table Q&A were highly engaging. Thank You!
Scott Trevethan,  Scott Partners

Show Me The Money - Cashflow & Finance to enable Business Growth: 11 June 2019

"Encourage attendance due to the engagement model"  Andrew Whitmore.  Whitmore Consulting Pty Ltd
"Great value"'  Chris Jounnou
"Great info/learning opportunity", Bill Bennett Miles,  Townsend
"Absolutely worthwhile"  Jenny Pownal,  The Tutoring Company
"Informative, relaxed and enjoyable"  Jennie Grigg,  Blink-Connect
"High level business conversations with experienced invested guests who have a lot to learn from" Kerry Nelson,  Operation Verve
"Great networking group and can liaise on potential problems in your business" Paul Brown, Shed Doctor
"Very informative and enjoyable and informal as well as a great networking opportunity"  Lisa Vecchio
"Positive. I got a lot out of tonight, great networking and great conversations." Adele McLean,  Hospitality Wise
"Come along. you'll be sure to learn something that'll make a difference in your business." Di Bunney,  P1 Technology

The pathway to a successful business purchase, sale or merger - separation or a new beginning - July 2019

Enjoyable - no pushy sales - informational
Adam Hillary, Silver Service Real Estate

A great format and lively discussions - expect to take away some practical insights
Chris Dvoracek, Transform Communications

Good format and focussed discussion from experienced panelists
Colin Wright, 3S CFO Group

You'll get more out of this than you can ever imagine
Dave Dickson, 3D Styles

Great way to get helpful, useful information on business
David Kambouris, Kambo & Co

A casual welcoming atmosphere. Knowledgeable speakers. A great time out to just think about your business
Digby Laurance, HMR Referrals

Good value - very well presented and entertaining
Larry Beston, RF Composites

Great opportunity
Steve Clark, Water Technology

Simplify and Systemise for a Sustainable Business in 2020 and beyond: 15 Sept 2019

Great opportunity for informative quality conversations
Jason  Gatt,  Banjo Loans

Great opportunity to learn something and to meet interesting people
Marie  Bigaignon,  Soleil Solutions

Very informative and enjoyable. Great variety and interesting topics
Matt  Hutchings,  Trafficworx

Friendly group of enthusiastic professionals Nikk Huges,  Inspire Tribe

Give it a try
Peter Hannan,  Hannan IT

Do Attend!
Pieter de Boer, PB Automation

Risky Business: Managing the risks that keep you awake at night. 25 Feb 2020

Good bunch of people - worth a look
Adam Hillary Peer Partners

Great to hear from experts and opens your eyes to the exposures we have as business owners
Catherine Belford Focused Wealth

Very informative
Katherine Grace Elemental Solutions

Great cross section of guests. Small groups works well. Like the checklists
Litsa Barberoglou Brandivine

Really valuable opportunity to learn from specialists
Matt  Dunstone Horizon Wealth

The format is relaxed and very engaging
Michael West Anatara

Come along and meet some knowledgeable business owners
Rob Wandaller Melbourne Home Builders

Great information with experts in a small environment to ask all your questions you never even knew you needed to ask
Sharon  Knott Noel Jones Ringwood

Very informative and worth the time
Stephen Ingham Is Advertising Pty Ltd

Stephen Michell PCI Partners

Great group of professional people. Incredibly informative and thought provoking
Wendy Wandaller Melbourne Home Builders

More Events in the series

The Four Pillars of Successful Business Growth

12 February 2019, Glen Waverley

Modern business success requires constant growth to ensure survival in an ever changing business world. Our panellists will share  you the Synergy48 Group P.L.A.N methodology, mapping out the 4 key elements necessary for future success, which can be applied whatever growth stage your business is in. 

  1. Preparation of the business including Systems and Culture. 
  2. Leadership supports the intended growth. 
  3. Assessing customers/clients needs, wants and understanding their aspirations for informed planning.
  4. Identifying the Numbers and resources required for growth and how to measure to ensure purposeful action.

You will walk away with an action plan specific to your business, understanding what the next steps are and how to implement them. BOOKINGS CLOSED


The Long and The Short of It: Marketing as an Engine for Finding Life Long Customers

19 March 2019, Glen Waverley

Understanding your customer takes serious work but without it you’ll never have a sustainable business. Too many businesses suffer from “shortermism”, taking short cuts and rarely slowing down to understand themselves, let alone their customers.  

Marketing is an effective engine that is driven by research, segmentation, positioning, and strategy. Fueling this engine means telling a compelling story and engaging in conversations that lead to a better understanding of your customers wants and needs. .... BOOKINGS CLOSED

Strategic Planning - The super-highway to business success

16 April 2019, Glen Waverley

Strategic planning produces innovative and creative ideas and provide the core framework for designing your business for the future

1. Create a path to success
Making clear what the purpose of your business is and the end goal which it is striving to achieve.
2. Make astute business decisions
Having clarity about what you want to do, who you need and how to get there will focus limited financial and people resources.
3. Increased profitability and market share
Focused planning and strategic thinking will uncover the customer segments, market conditions, and product and service offerings that are in the best interest of your business.
4. Structuring for success
Identify the unique structure that addresses the current needs of your business and assist with dealing with regulators and regulations effectively into the future. BOOKINGS CLOSED

Is poor communication costing your business? Warren Buffett says YES!

7 May 2019, Glen Waverley


"The one easy way to become worth 50 percent more than you are now at least is to hone your communication skills--both written and verbal.  If you can't communicate, it's like winking at a girl in the dark--nothing happens. You can have all the brainpower in the world but you have to be able to transmit it. And the transmission is communication." Warren Buffett

In this Knowledge Sharing Dinner experts from the area of Branding, Marketing, Sales and Financial Management will share with you the key steps to building the power of communication across all areas of your business.  BOOKINGS CLOSED



Show Me The Money - Cashflow & Finance to enable Business Growth

11 June 2019, Glen Waverley


Business growth is exciting & filled with land mines.
In this knowledge sharing dinner experts from the areas of  business finance, financial management, sales and technology will help you understand the landscape of financing, sales and operational efficiency to successfully navigate your business through your next growth phase.  BOOKINGS CLOSED

The pathway to a successful business purchase, sale or merger - separation or a new beginning

9 July 2019, Glen Waverley


"The pathway to a business purchase, sale or a merger can be a minefield for the uninitiated, with legal, financial, branding and transformation elements all vying for your attention. Missing any of these critical elements can not only derail the transaction – but it can also quickly erode business value.

Spend the evening with our panel of four professionals to dissect the risks and opportunities to enable you to drive greater value.

Covering legal elements such as the value of due diligence, the benefits of trade marks and the ability to transfer and sell them. Also understand how to assess the relative brand strength of the target business and how to commercialise this value. Couple this with the various tax pitfalls, to then round out with a keen understanding of  how to successfully complete a business transformation with the integration of the people, systems and processes.  BOOKINGS CLOSED


Using Technology to Drive Business Growth

13 August 2019, Glen Waverley

Successful businesses use technology to scale up and grow profitably.
If you are planning on growing your business, technology will be a fundamental part of your strategy; but successful implementation requires careful planning.
You have probably either lived through or heard the story of the unsuccessful IT project that not only fails to deliver on its promises, but also burns through serious cash. Such stories are far too common, but your business can avoid becoming another.
In this knowledge-sharing dinner specialists in technology, human resources, grants, and finance will explore the best ways to harness technology for successful and sustainable business growth.
You will find out how you can transform IT from a cost into a profit driver; and at the end of the evening you will have an action plan for how you can use technology to drive your business growth. BOOKINGS CLOSED

Simplify and Systemise for a Sustainable Business in 2020 and beyond

10 September 2019, Glen Waverley 

Robots are coming! Innovate or perish! You’ve seen the headlines but what’s a business owner to do?
How about creating an environment for your business that is sustainable, healthy and productive?
Think about Peter. He runs a business that has been operating for 10 years. Technology has moved on and there are things he could be doing differently. He knows this but he’s not sure exactly which way to go. How does he introduce change? What would he introduce? Will the change be good for his business? How does he manage staff? Are they going to be on board? How does he know if the end product will satisfy his clients?
Join our panelists to explore these questions. Looking at automation, artificial intelligence, processes with quality assurance, staff evolution and creating positive culture and customer experience.
Simplifying your business and creating systems allows you to be consistent, measurable, predictable and controlled. All these things generate comfort and trust which is a path to business growth and client satisfaction.
Leave with an Action Plan specific to your business.. Bookings Closed

Risky Business - Managing the challenges that keep you awake at night

15 October 2019, Glen Waverley 

With risks come rewards. In this Knowledge Sharing Dinner we will help and challenge you to actively manage your business around known and unexpected risks.

Whether it be staff who make you want to tear your hair out; debtors who just won't pay; damage to your brand from unhappy customers or natural disasters you simply couldn't have predicted.

We'll give you the legal, financial, brand management and insurance expertise to help end your sleepless nights. Bookings Closed


Human Capital - the hidden key to determining the long term value of your business

12 November 2019, Glen Waverley 

“The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You'd better get the human capital part right.” ― Dave Bookbinder Business Valuation Expert

In this Knowledge Sharing dinner experts from the area of brand culture, leadership, HR management and systems will share with you the key steps to finding, managing, developing, retaining and paying for  the human capital you need to build the long term value of your business. More...

Pin It on Pinterest