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Make sure poor communication isn’t costing your business

View the full action plan below

This month’s action plan

Best practice checklist for improving communication in your business

For each item on the checklist mark it as: completed, not applicable for your business, or high/medium/low priority for action.

From a Branding Perspective (Peter Engelhardt, Plan2Brand)
  • We have a clearly defined purpose that underpins and influences everything our brand says and does.
  • When we write any promotional content we always look at it from our ideal customers perspective and ask ourselves “will that be of interest, or benefit them”.
  • We have a clearly defined brand personality that helps us communicate in ways that resonate with out target market.
  • We have three brand pillars that guide how we must act internally. These manifest themselves externally so as a brand we are constantly communicating and reinforcing our values and what we stand for. This build trust, loyalty and devoted customers.
From sales and customer relationship perspective (Frances Pratt, Metisan)
  • I encourage effective communication in my business
  • Thinking about how your office and business is set up from the physical to the rhythms of connection. My office is set up to encourage conversations.
  • I often encourage and have conversations with my clients, suppliers and staff and review to think about how I could improve that.
  • I have a conversation strategy with my employees, customers and stakeholders
  • Thinking about my business from a customer’s perspective. I effectively and continually communicate what we do, how we do it and why.
  • Everyone in my business understands what is expected of them (including my customers, suppliers and staff)
  • My whole team is clear on what we should be communicating about our business and how to improve the interaction between stakeholders.
From a visual imagery perspective (Frank Amato, Frank Amato Photography)
  • We have analysed our visual public presence (website and social media channels) and compared it it to like businesses and competitors.
  • Our brand and expertise is instantly communicated visually when potential new clients visit our website or social media channels.
  • Image formatting and sizing is regularly checked upon social media channels to ensure key information is within specific platform format constraints. .
From a Debt Management perspective (Jeanine Purdie, Business Credit Solutions)
  • We educate our customer upon engagement of our services regarding our approval processes, costs and expectations whilst trading with them.
  •  We have full knowledge about the individual or company we are giving credit to and can access credit checks when appropriate
  •  We have clear terms and conditions on our sales contracts which include expectations for customer payment.
  •  Our customers are aware of consequences for late or non-payment
  •  We raise sales invoices promptly after completion of work.
  •  We encourage sales on the day and offer various payment options to assist this process
  •  We are aware and utilise cloud based debtor management system to assist with debt collection
  •  We have a clear process to follow up outstanding or disputed debts.
  •  We utilise a professional, full service debt collection firm when accounts are over 60-90 days (or earlier according to your terms) or to handle dispute resolution.

Meet the expert panel

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