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No matter what market you do business in, for your brand to succeed you must achieve differentiation. It’s the starting point to every great brand. After all, if your product or service is not different, what are you? You can only be similar, and consumers will assess your product or service on price alone.

Peter Engelhardt


Synergy48 best practice brand strategy advisor Peter Engelhardt explains…

  • One of the key reasons more than 60% of businesses close their doors within the first three years of business.
  • The single most important factor that prevents every business from becoming a great brand (or a Fortune 500 company).
  • The seven steps that will help you identify a meaningful and differentiated position in your market so you can begin to transform your business into an industry-leading brand.
  • The immediate, near-term and long-term benefits your business will experience when you begin thinking like a brand, and not just running a business.


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