(03) 8087-0511

Synergy48 Integrated Business Improvement Solutions work for proactive, established SMEs getting ready to take the next big step in their business journey as well as new businesses wanting to get it right first time.


Take a tour to see how this integrated project managed solution saves you time, money and mistakes to bring clarity, confidence and momentum to your business improvement strategies.

Not knowing what you don’t know can do the most damage

You’re great at what you do… you wouldn’t be where you are today otherwise. But as your business grows so do your needs for greater levels of expertise across every aspect of your business: marketing, branding, sales, customer feedback, HR, systems development, customer communications, performance management, IP protection, cybersecurity….. the list goes on.

And as your business grows it gets harder and harder to stay on top of it all.

That’s the number one reason many businesses don’t make enough money, struggle, lose market share, can’t get a good price when they’re ready to sell, and sometimes even go out of business.

It isn’t because they have bad products or services… it’s because of all the other “stuff”, the 90% of the iceberg hidden beneath the surface of the water… the cause and effect relationships you hadn’t thought of and the risks and opportunities you didn’t even know existed.

1. That’s why we start with a detailed analysis of your current situation.

While each business is unique, there are a number of clear predictors which reliably determine the profitability, sustainability, and saleability of every business no matter their size, industry, or value.

An assessment of these predictors can help you find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop an effective business improvement process and plan so you are best positioned to take the next step in your business journey.

Upon completion of the assessment, we provide you with a detailed report assessing your business performance and highlighting strengths and weaknesses and recommendations around any critical gaps which may be putting your business at risk, impacting your profitability or affecting your ability to achieve your business goals and objectives.

What you do with this report and recommendations is completely up to you. You can choose to implement the recommendations yourself, find and coordinate your own specialist service providers, or you can elect to work with a Synergy48 Integrated Business Improvement Team.

It’s a well known adage that knowledge equals power. Don’t lose money and profits, expose your business to risk or set your future plans up for failure because you didn’t know what you didn’t know. The first step to planning the future is knowing exactly where you stand right now.

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Business Planning

Your Business Plan is your business roadmap. It details where you are going and how you plan to get there.  Without a plan your business is essentially rudderless.

Your business plan should be driven by your business purpose, brand promise and vision.

Business Planning is a four part process:

  1. Planning WHERE you want to go. (Goal setting).
  2. Deciding HOW you are going to get there (Strategies).
  3. Working out WHAT you need to do, WHEN you need to do it and, if you have a team – WHO is responsible for getting it done (Action or project planning).
  4. IMPLEMENT, REVIEW, RINSE AND REPEAT: Monitoring and measuring your progress and revising your strategies and action as needed.
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A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size.

Your brand health is guaranteed to have a significant impact on the consumer awareness of your brand AND your bottom line. It directly affects your ability to attract and retain the right customers and clients, to hire the best employees, and to grow.

A healthy brand is the hallmark of a best practice company or not-for-profit.

Effective branding can also help your organisation build trust, gain a higher profile and encourage people to support you.

Unfortunately it is also the most common thing most SME businesses either don’t understand or neglect.

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Marketing covers your marketing planning processes and all of the marketing activities (strategies and tactics) you need to implement throughout the year to ensure you meet your business objectives.
Your marketing activities include a mix of all of the marketing strategies and tactics which are relevant to your target market and ideal clients.
 Your marketing plan should result in the achievement of the associated business objectives in your overall business plan.
An effective marketing plan is dependant on (1) the quality of your branding process; (2) your understanding of the business environment (trends, regulations, competitors etc), and (3) clearly defined, measurable business objectives.
Unfortunately many businesses, regardless of size, start and end with marketing strategies and tactics… a steady stream of collateral you create (website, brochures, business cards) and things you do (SEO, adwords, social media marketing, networking) with little or no understanding of branding, target market or environment and little or no measurement or review.
<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="grid-item"><!-- [et_pb_line_break_holder] --> <!-- Customer Relationships --><!-- [et_pb_line_break_holder] -->

Customer Relationships

Customer relationships cover a complex system which covers all the steps in the customer relationship journey from when they first show interest in becoming a customer until…. THE END!
Sadly many SME businesses make TWO big mistakes which makes THE END arrive much sooner than it could.
  1. They don’t see sales as building a customer relationship… merely as a way of making a sale.
  2. They don’t do due diligence to all the other steps in the customer relationship system
 An effective customer relationship process includes:
  • ongoing communication with your clients and customers to ensure a lifetime of repeat sales, testimonials and referrals.
  • an effective customer feedback process
  • an effective customer service and support system
  • an effective reputation management system
<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="grid-item"><!-- [et_pb_line_break_holder] --> <!-- Operations --><!-- [et_pb_line_break_holder] -->


Operations systems are concerned with converting inputs (raw materials, labour, equipment, information, and money) into outputs (products or services) to create the highest level of efficiency possible and maximise the profit of an organisation. They are how you develop and deliver your products or services.
 Operations processes are different for manufacturing, retail and service businesses – but the underlying idea is the same for all businesses, big and small.


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Financial Management

Financial management covers the systems and processes that an organisation uses to oversee and manage its income, expenses, and assets with the objectives of maximising profits and ensuring sustainability.
Unfortunately many SME business owners neither understand or pay attention to the valuable information to be gained from their financial management systems.
<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="grid-item"><!-- [et_pb_line_break_holder] --> <!-- Systems --><!-- [et_pb_line_break_holder] -->


Systems are the essential building blocks of your business. Every aspect of your business – marketing, sales, customer relationships, operations, financial management, HR , – is part of a system that can be managed or improved by applying correct principles.

A business system is designed to connect all of an organisation’s processes and interrelated steps to work together for the achievement of overall business goals and strategies.

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Human Resources

No organisation can function effectively without the right people, in the right jobs, with the right skills, competencies and motivation and with the right systems and culture to support them. The key systems and processes involved in Human Resources Management (HRM) include recruiting, training and development, performance appraisals, and performance management as well as workplace communication, workplace safety, and much more. Any organisation, without a proper setup for HRM is bound to suffer from serious problems while managing its regular activities.

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Technology has important effects on business operations and directly impacts a business’s bottom line. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Technological infrastructure, including the hardware, software, cloud applications and data, affects the culture, efficiency and relationships of a business. It also affects the security of confidential information and trade advantages.

<!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="grid-item"><!-- [et_pb_line_break_holder] --> <!-- Company Culture --><!-- [et_pb_line_break_holder] -->

Company Culture

Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.

For example, some companies have a team-based culture with employee participation on all levels, while other have a more traditional and formal management style.

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Risk Management

Risk management is the process of identifying, assessing and controlling threats to an organisation’s capital and earnings. These threats, or risks, could stem from a wide variety of sources, including financial uncertainty, legal liabilities, strategic management errors, accidents and natural disasters.

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Corporate Governance

Corporate governance is a broad-ranging term which, amongst other things, encompasses the rules, relationships, policies, systems and processes whereby authority within organisations is exercised and maintained.

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2. Determining the scope of the project, your budget and timelines


If you don’t know where you want to go, how will you know the best way to get there?


One critical element which will emerge from your business assessment is the quality of your business planning.

Synergy48 Advisors collectively have worked with thousands of business owners across hundreds of industries and while we have seen some successful firms who have not planned well, or just planned in some areas, the common theme across 100% of those businesses who have failed – was the absence of quality planning.

A quality business plan including your long, medium and short term goals for your business is critical to the development of an effective improvement plan.

Without this information your business improvement process will lack direction, potentially focusing on the wrong priorities, costing you both time and money.

If you don’t have a detailed plan in place then the first step in your business improvement plan will be to develop one, putting you, your staff, your project manager and your team of specialist advisors on the same page and working towards the same objectives.


The results of your assessment together with your goals and objectives determine the scope of the project…


Once we have a clear picture of your business goals and objectives, combined with a detailed analysis of your current situation, the next step is to identify specific areas for improvement… to do this we focus on identifying four factors:

  1. Low hanging fruit – opportunities for immediate improvements to your bottom line, to solve immediate and pressing problems in your business and to realise your short term objectives.
  2. Critical risks – factors which are placing your business at immediate and significant risk.
  3. Strategic improvements – those activities which are key to achieving your medium and long business goals.
  4. Business best practice – areas of your business where there is real room for improvement and which will impact on the profitability, scalability and saleability of your business over the long term.

This analysis will enable us to identify the right mix of specialist advisors to form your Integrated Business Improvement Team and provide them with the information they need to provide you with a Business Improvement Solution plan which is aligned with your medium and long term business goals and objectives as well as meeting your immediate business needs.

Budget and Timelines

We develop the project plan in line with your budget and priorities, putting you in the driver’s seat…


There’s a well-known saying that you can have any two of quality, delivery speed and price, but you can’t have all three.  At Synergy48 we look at it differently.  We don’t think you should have to compromise on quality and we put you in the driver’s seat to control speed and price.

How does that work?

The overall cost of your project will be determined by the combined costings of all of the individual elements in your Business Improvement Plan.  But you won’t be doing it all at once and you don’t need to pay for it all at once.

The first step is for you to identify an initial monthly spend you’re comfortable with.

Once all the elements in your project plan have been costed, the total cost of your project is then divided by your agreed monthly spend (less a project management and coordination fee) to determine the overall time-frames for your project.

The order in which the various components of the project are completed will be determined by your business priorities as well as by any critical relationships between elements in the project which may be impacted by the sequence and timing of implementation.

The more you are able to spend each month, the faster your business improvement plan will progress.

In some cases this may be lower at first and increase when some of the opportunities for increased profitability identified in your business assessment have been realised.

3. Gather your Project Team and develop the project plan

Once we have determined your business and personal goals and objectives, the overall scope of the project and you’re budget and timelines, we’ll team you up with a project manager who’ll select and coordinate a handpicked team of business specialists especially chosen to deliver the outcomes you’re looking for.

No more scoping around comparing multiple proposals, and trying to coordinate experts with competing priorities, all wanting to do things their way and with no interest in working together to achieve the best outcome for you and your business.

Your Synergy48 specialist project team will work together to provide you with detailed plans, pricing, and a recommended implementation schedule bringing together all of the core elements of your business improvement project to achieve your business objectives.

Using this collaborative approach you avoid costly mistakes and realise the economies of an integrated approach where every member of your project team is working to the same plan.

4. Project Implementation

Once you’ve approved the various elements of the project you, and key members of your business, will work directly with your Synergy48 Group project manager and specialist expert team using a secure Synergy48 Project Management Hub.

Your Project Hub contains the results of your initial Business Assessment and your Business Goals and objectives, together with all of your individual sub-project briefs and budgets, the expected outcomes and timelines and progress reports.

You and your designated staff can log into your Hub at any time to see the progress of your projects, ask questions, provide feedback and view reports.

You’re in ultimate control of your project while we do all the coordination and the implementation so you and your team can get on with the things you do best.

Fill out the form or phone (03)8087‑0511 to talk to us about how a Synergy48 Group Integrated Business Improvement Solution provides a clear step by step process to fill the gaps that are holding your business back.


Book a Consultation

The various elements of your business don’t happen in isolation. An integrated business improvement solution gives you access to a hand-picked team of Advisors and Specialists helping ensure the successful integration of your business improvement solutions across all aspects of your business, saving you time, money and resources and ensuring the best possible outcomes for your business.
Contact us to arrange a free, no obligation consultation to see whether an Integrated Business Improvement Solution could be right for your business

(03) 8087 0511

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