Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it.
Synergy48 Business Advisor Peter Sandor from Fearless explains why it is important to define your brands essence, positioning and communication strategy
About the Author
Peter Sandor: Fearless
Brand Strategy Specialist
Peter Sandor has 25 years plus experience in marketing communication and brand strategy, creative advertising, brand design development, media campaign development and execution. Peter brings a wealth of strategic and creative knowledge to any client’s table. Peter has been instrumental in developing numerous local and multinational brand campaigns in many categories including; banking, finance, insurance, telecommunication, FMCG, automotive, property, real estate, pharmaceutical and healthcare for many mainstream brands.
Peter held senior management and regional leadership roles in multinational agencies, McCann, Ogilvy, Bates, JWT and DDB in several countries in the Asia Pacific and Australia. His integrated brand marketing experience covers various disciplines; Brand Strategy, Advertising, PR, Experiential Marketing, Media Strategy, Digital, Online and Mobile Marketing. With a personable, responsive and collaborative approach, Peter is results focussed and always has the client’s best interests at heart.