Approx time to read: 3 minutes
Key Take Aways:
- A copywriter is someone who writes content or “copy” for your website in the form of promotional marketing materials
- Good copy brings in clients, addresses their needs and helps your company thrive.
- Copywriting helps with SEO strategising, digital marketing and information design (what content to put where)
- Having a copywriter on your team adds fresh perspectives and provides ongoing, on brand quality content to nurture your audience.
- And if you’ve been writing your copy yourself – it can save you a ton of time and provide consistency to your marketing efforts.
All great businesses know their products and services inside and out. They know what they want to give to their clients and have a good strategy in place to achieve the best outcome. However, they may not always have all of the tools necessary to sell and market themselves by turning their site readers into actual leads that become new customers.
This is where copywriting comes in! A copywriter is someone who writes content or “copy” for your website in the form of promotional marketing materials (e.g blog posts, product descriptions, social media content, emails, brochures, catalogues). The main goal of copywriting is to connect with readers and get them to take action when visiting a site. Good copy brings in clients, addresses their needs and helps your company thrive.
So How Can Copywriting Benefit My Business?
Copywriting is helpful for a number of reasons and this isn’t bogged down to just writing. It’s essential in SEO strategising, digital marketing and information design (what content should go where on your website). A good copywriter will have a lot of knowledge on these things as these are all points they have to consider when writing in an online space.
Knowing when and where to use keywords and distinguishing what will stand out in a search engine can be tricky but this will further promote your business and will yield you a higher ranking in organic search results.
A great article to learn more about this can be found on HubSpot that outlines all of the great ways copywriting has helped businesses in the past.
What Can A Copywriter Bring To The Table?
Connecting with your target audience is crucial and no one is better suited for the job than a good writer. They know what audiences respond well to and how to draw attention to the parts of your business that really matter, specifically your unique selling point. To find great customers, it’s essential to represent your business in the best way and use this to your advantage. Copywriting allows you to specify how your audience perceives your business and whether working with you or buying your products is worth their time.
Having a copywriter in your company will also help to diversify the content your site is producing. No two writers have the same writing style nor perspective, and they are both important attributes to consider when deciding who is going to represent your company’s written coverage. They are able to see parts of the company’s presence online that may not get as much attention from other team members and can add valuable input on your site’s content.
As a business, it’s important to remember how effective copywriting can be. You can seriously strengthen your marketing efforts and gain insight into how to better represent your business online and how its identity is perceived.
Whether you hire a copywriter or decide to take on the job role yourself, copywriting itself has much more value than you’d expect and could make or break your business profits.