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Benchmarking best practice marketing

Benchmarking best practice marketing

Marketing covers your marketing planning processes and all of the marketing activities (strategies and tactics) you need to implement throughout the year to ensure you meet your business objectives.    Unfortunately many businesses, regardless of size, start and end...
How much did you say you spend on AdWords?

How much did you say you spend on AdWords?

Approx time to read: 2min Key Take Aways: Every business, no matter the industry, needs to consider their client acquisition cost. You can calculate your client acquisition cost by totalling up all of your sales and marketing costs in a given time period, then divide...
Benchmarking Best Practice Marketing ROI

Benchmarking Best Practice Marketing ROI

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is it important to measure and...
Benchmarking Best Practice Marketing Plan

Benchmarking Best Practice Marketing Plan

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   A marketing plan is a comprehensive...

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