What’s More Important Than Social Media Today and Why Should You Care?
Approx time to read: 5 min Key Take Aways: Media and marketing have always been evolving, and always will. Great businesses have always been driven by an underlying, if not essential, plan of action or brand strategy. A good plan of action is made up of 4 distinct...
How much did you say you spend on AdWords?
Approx time to read: 2min Key Take Aways: Every business, no matter the industry, needs to consider their client acquisition cost. You can calculate your client acquisition cost by totalling up all of your sales and marketing costs in a given time period, then divide...
The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Ian Bosler Synergy48 Printing and Marketing & Sales Process Automation Specialist, Intertype Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales...
Benchmarking Best Practice Marketing ROI
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. Why is it important to measure and...
Benchmarking Best Practice Marketing Plan
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. A marketing plan is a comprehensive...Integrated Business Improvement Solutions
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