How Lovable is Your Business: The Action Plan
Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
Brand Purpose: Find the one that’s right for you
Approx time to read: 1 min 30 sec Key Take Aways: When was the last time you asked your team, “Why do we do what we do?” Would they all give you the same answer? Whatever you say your purpose or brand essence is, it needs to be rooted in truth. Get your team together,...
Why your brand message is so important
Approx time to read: 2min 30 sec Key Take Aways: Consumers expect that as a brand you stand for something noble and forthright We have about 3 seconds to get our message across. If your message is not succinct to the point of incredible clarity and directness, you...
Best practice business branding
A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size. Your brand health is guaranteed to have a significant impact on the consumer awareness...
Why are some brands just so damn successful?
So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a few years....Integrated Business Improvement Solutions
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