Brand Purpose: Find the one that’s right for you

Brand Purpose: Find the one that’s right for you

Approx time to read: 1 min 30 sec Key Take Aways: When was the last time you asked your team, “Why do we do what we do?” Would they all give you the same answer? Whatever you say your purpose or brand essence is, it needs to be rooted in truth. Get your team together,...
Why your brand message is so important

Why your brand message is so important

Approx time to read:  2min 30 sec Key Take Aways: Consumers expect that as a brand you stand for something noble and forthright We have about 3 seconds to get our message across. If your message is not succinct to the point of incredible clarity and directness, you...
Best practice business branding

Best practice business branding

 A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size. Your brand health is guaranteed to have a significant impact on the consumer awareness...
Company Values: Making it Happen

Company Values: Making it Happen

This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my business?” and “How...

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