Why your brand message is so important
Approx time to read: 2min 30 sec Key Take Aways: Consumers expect that as a brand you stand for something noble and forthright We have about 3 seconds to get our message across. If your message is not succinct to the point of incredible clarity and directness, you...
Best practice business branding
A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size. Your brand health is guaranteed to have a significant impact on the consumer awareness...
Company Values: Making it Happen
This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my business?” and “How...
Company values: turning words into deeds
Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities. Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a host of...
3 Steps for REALLY determining your core company values
Your personal values determine your perceptions of what is good and bad, and right and wrong about life, both in terms of morals and how you feel about everything around you. Your company values are no different. They provide the framework within which your business...Integrated Business Improvement Solutions
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