A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size.

Your brand health is guaranteed to have a significant impact on the consumer awareness of your brand AND your bottom line. It directly affects your ability to attract and retain the right customers and clients, to hire the best employees, and to grow.

A healthy brand is the hallmark of a best practice company or not-for-profit.

Effective branding can also help your organisation build trust, gain a higher profile and encourage people to support you.

Unfortunately it is also the most common thing most SME businesses either don’t understand or neglect.

What are the benchmarks of best practice branding?

We can easily summarise our brand purpose and what our brand stands for in a couple of sentences and it underpins and guides every business decision we make. Review the checklist to see how your business measures up

Our core business values are clearly and consistently articulated and demonstrated in all our communications, both internal and external,  and in the language and behaviour of employees. Review the checklist to see how your business measures up

We have a clearly defined differentiated market position that sets our business apart from our competitors and this is clearly reflected in all our branding and communication material. Review the checklist to see how your business measures up

We have clearly defined our target market and buyer persona which provides a roadmap for all of our innovation, branding, marketing and customer relationship activities. Review the checklist to see how your business measures up

We have developed a brand promise that we live day in and day out. It guides product and service development and is fully embraced by the entire team. Review the checklist to see how your business measures up

We have a clearly defined, recognisable brand identity across all relevant media which resonates strongly with our ideal clients. It is reviewed annually and all new marketing & communication material is congruent and consistent. Review the checklist to see how your business measures up

Next Steps

Rate your business against all of the elements of a best practice business

Find a Synergy48 best practice branding advisor to help you implement best practice business planning in your business

Read about other best practice business benchmarks

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