This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here.
What are the benefits of integrating business software solutions?
Most businesses run at least three different software applications to manage their daily operations. These might include finance, CRM, inventory or marketing. Software applications make business easier to the point that nowadays most businesses wouldn’t be able to operate without their applications. Integrating software applications maximises efficiency and reduces cost.
The main reason for software integration is to prevent duplicate data entry. For example, entering in client information into an accounting system and then having to re-enter the same information into a CRM system. Another benefit of integrated software is automated workflows that can be set up to operate between systems, automating business functions. For example, when you add a new client into your accounts system, they can be automatically added to your CRM which can fire off a welcome email.
How does your business measure up?
Here’s a checklist to help you determine how well your business is managing software integration.
- When entering in new client/customer data, we only need to enter it into one system and it automatically appears in our other systems
- We don’t need to manually re-enter any information into our software applications
- When purchasing software, we ensure it integrates with our existing software packages
- We have workflows in our software to automate repetitive business tasks
- All our software is cloud-based
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