“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Best Practice Branding & Marketing in the Blog

Is your number up?

Approx time to read:  3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights  two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...

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How Lovable is Your Business? – The Panel Q&A

  Meet the panel   Q & A with Peter Engelhardt I think we've got to distinguish between brand and business at this stage, quickly. So, when I say a brand  I mean a business that wants to grow,  as opposed to a business that's happy being where they're...

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How Lovable is Your Business: The Action Plan

Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists...

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Spicy Web heads to Silicon Valley

Approx time to read:  Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...

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