“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Meet The Synergy48 Group Marketing and Branding Specialists
Best Practice Marketing in the Blog
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
read more
Hone Your Sales Proof
Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...
read more
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
read more
Is Offline Marketing Dead?
Approx time to read: 3 minutes Key Take Aways: While online marketing is an essential component of any business marketing mix offline marketing is still very influential Distinguishes between offline and online marketing strategies Discusses importance of...
read more
Bigger Penalties to Keep the Shysters Honest
Approx time to read: Under 2 minutes Key Take Aways: Lists updated penalties for breaches of Australian Consumer Law Discusses implications for those big business who have previously treated penalties for ACL breaches as an expected cost of doing...
read more
Printing Takes the Headache Out of Maintaining Client Relationships
Approx time to read: Less than 3 minutes Key Take Aways: In most industries it's a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients. Printed products are an effective and affordable way to stay top...
read more
Is your marketing delivering a return on investment? Panel Q & A
A summary and highlights from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 11 Sept 2018 between a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
read more
Is your marketing delivering a positive ROI? – The Action Plan
Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
read more
Is your marketing delivering a positive ROI? Meet the panel
On Tuesday 11th Sept 2018 a group of 22 business owners met over dinner with an expert panel comprising a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
read more
The You Tube Guru Program
Approx time to read: 3 minutes Key Take Aways: Adverts on the YouTube platform are performing higher than any other platform. YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. In 2013 the average...
read more