“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Meet The Synergy48 Group Marketing Specialists
Best Practice Marketing in the Blog
Is your marketing delivering a return on investment? Panel Q & A
A summary and highlights from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 11 Sept 2018 between a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
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Is your marketing delivering a positive ROI? – The Action Plan
Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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Is your marketing delivering a positive ROI? Meet the panel
On Tuesday 11th Sept 2018 a group of 22 business owners met over dinner with an expert panel comprising a Marketing Strategy and ROI Specialist; a Print media and online marketing and sales process specialist; a Media Advertising Specialist; and a Google...
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The You Tube Guru Program
Approx time to read: 3 minutes Key Take Aways: Adverts on the YouTube platform are performing higher than any other platform. YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. In 2013 the average...
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How much did you say you spend on AdWords?
Approx time to read: 2min Key Take Aways: Every business, no matter the industry, needs to consider their client acquisition cost. You can calculate your client acquisition cost by totalling up all of your sales and marketing costs in a given time period,...
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Benchmarking best practice marketing
Marketing covers your marketing planning processes and all of the marketing activities (strategies and tactics) you need to implement throughout the year to ensure you meet your business objectives. Unfortunately many businesses, regardless of size, start and end...
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How to write articles and blog posts the easy way
Approx time to read: Less than 3 min Key Take Aways: The search engines love content and the community you serve loves content that delivers value. This article shows how to use a framework to turn out 500 word “value delivering” articles in under 30...
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What’s More Important Than Social Media Today and Why Should You Care?
Approx time to read: 5 min Key Take Aways: Media and marketing have always been evolving, and always will. Great businesses have always been driven by an underlying, if not essential, plan of action or brand strategy. A good plan of action is made up of 4...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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Benchmarking Best Practice Marketing ROI
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. Why is it important to measure and...
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