“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Best Practice Branding & Marketing in the Blog
Is poor communication costing your business? The panel Q&A
Is poor communication costing your business? Read on for the full panel Q&A Meet the panel What are the elements of effective communication? Yeah, okay. So I think Mark Twain said that "I didn't have time to write a short letter, so I wrote a long...
read more
Copywriting: What it is and why it’s crucial to your business
Approx time to read: 3 minutesKey Take Aways:A copywriter is someone who writes content or “copy” for your website in the form of promotional marketing materialsGood copy brings in clients, addresses their needs and helps your company thrive.Copywriting...
read more
The 6 Communication Tools Every Business Should Use
Approx time to read: 2 minutesKey Take Aways:There are six critical marketing and sales communication tools you should be using in your businessBrand consistency is vital across all six toolsAll six tools need to be integrated across all of your...
read more
Is your number up?
Approx time to read: 3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...
read more
Marketing as an engine for finding life long customers The Panel Q&A
Meet the panel The Q&A The questions discussed during the panel Q&A were submitted by attendees prior to the dinner. There’s a saying that Content is King. Is that true for finding life long customers, or only in the short term… and does anybody...
read more
Marketing as an Engine for finding Life Long Customers – The Action Plan
In the the March 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan to use marketing as an engine to find life long customers. Here's a summary of the action plan in under a minute. You can read the full action plan checklist below the...
read more
Marketing as an Engine for Finding Life Long Customers – Meet the Panel
On Tuesday 19th March a group of business owners met over dinner with an expert panel comprising a sales and marketing integration specialist, an SEO and Digital Marketing Specialist, a Google Ads specialist and a sales strategy specialist to discuss...
read more
The four pillars of successful business growth: the Panel Q & A
Meet the panel Q & A with Lisa Wiking Growth in it’s nature means to expand, which means increasing. One of the greatest problems business can face in the growth phase is staff turnover. When you’re wanting to grow you need to ensure...
read more
The Four Pillars of Successful Business Growth – The Action Plan
In the Feb 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out the 4 key elements necessary for future success, which can be applied whatever growth stage your business is in. Here's a summary of the action plan in less than a minute. You can read...
read more
The Four Pillars of Successful Business Growth – meet the panel
On Tuesday 12 February 2019 a group of 22 business owners met over dinner with an expert panel comprising a business finance specialist, a sales and marketing specialist, a leadership and culture specialist and an online systems specialist to discuss the...
read more