“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Best Practice Branding & Marketing in the Blog
The Four Pillars of Successful Business Growth – The Action Plan
In the Feb 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out the 4 key elements necessary for future success, which can be applied whatever growth stage your business is in. Preparation of the business including Systems and Culture. Leadership to support...
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The Four Pillars of Successful Business Growth – meet the panel
On Tuesday 12 February 2019 a group of 22 business owners met over dinner with an expert panel comprising a business finance specialist, a sales and marketing specialist, a leadership and culture specialist and an online systems specialist to discuss the...
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How Lovable is Your Business? – The Panel Q&A
Meet the panel Q & A with Peter Engelhardt I think we've got to distinguish between brand and business at this stage, quickly. So, when I say a brand I mean a business that wants to grow, as opposed to a business that's happy being where they're...
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How Lovable is Your Business: The Action Plan
Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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Spicy Web heads to Silicon Valley
Approx time to read: Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...
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How lovable is your business? Meet the panel
On Tuesday 13th November 2018 a group of business owners meet over dinner with an expert panel comprising a branding specialist, marketing specialist, sales specialist and leadership consultant to discuss the idea of lovability from a business perspective. Why...
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Want to reduce your printing expenses?
Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution...
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What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Hone Your Sales Proof
Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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