“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Best Practice Branding & Marketing in the Blog

What’s the big idea?

What’s the big idea?

Approx time to read:  8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...

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The 6 Communication Tools Every Business Should Use

The 6 Communication Tools Every Business Should Use

 Approx time to read:  2 minutesKey Take Aways:There are six critical marketing and sales communication tools you should be using in your businessBrand consistency is vital across all six toolsAll six tools need to be integrated across all of your...

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Is your number up?

Is your number up?

Approx time to read:  3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights  two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...

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