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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

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Best Practice Marketing in the Blog

The You Tube Guru Program

Approx time to read: 3 minutes Key Take Aways: Adverts on the YouTube platform are performing higher than any other platform. YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. In 2013 the average...

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How much did you say you spend on AdWords?

Approx time to read: 2min Key Take Aways: Every business, no matter the industry, needs to consider their client acquisition cost. You can calculate your client acquisition cost by totalling up all of your sales and marketing costs in a given time period,...

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Benchmarking best practice marketing

Marketing covers your marketing planning processes and all of the marketing activities (strategies and tactics) you need to implement throughout the year to ensure you meet your business objectives.    Unfortunately many businesses, regardless of size, start and end...

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How to write articles and blog posts the easy way

Approx time to read:  Less than 3 min Key Take Aways: The search engines love content and the community you serve loves content that delivers value. This article shows how to use a framework to turn out 500 word “value delivering” articles in under 30...

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Benchmarking Best Practice Marketing ROI

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is it important to measure and...

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