“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Best Practice Branding & Marketing in the Blog
Six questions to help measure the effectiveness of your marketing strategies
Synergy48 Group Best Practice Marketing Strategists Tanya Lund and Kate Coleridge from Hadleigh & Co share six questions to help you measure the effectiveness of your marketing strategyAbout the AuthorsWant to review your business practices against more business...
Why you should have a marketing plan and how to make it work for you
Approx time to read: 3 minutes Key Take Aways: An effective marketing plan provides a roadmap for all your marketing activities including timelines, who's responsible, budget and measures of success A marketing plan makes you proactive instead of reactive, saves time...
What’s the big idea?
Approx time to read: 8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...
Making the Best Use of Google Ads to Simplify and Systemise Your business: A checklist
Assess your business todayWe are living in the time where you have tools and software that people could have only dreamed of 10 years ago. Are you moving onto them quickly or waiting to be left behind. Evolve or Die.Synergy48 Group Best Practice Business Advisor and...
Is poor communication costing your business? The panel Q&A
Is poor communication costing your business? Read on for the full panel Q&A Meet the panel What are the elements of effective communication? Yeah, okay. So I think Mark Twain said that "I didn't have time to write a short letter, so I wrote a long...
Copywriting: What it is and why it’s crucial to your business
Approx time to read: 3 minutesKey Take Aways:A copywriter is someone who writes content or “copy” for your website in the form of promotional marketing materialsGood copy brings in clients, addresses their needs and helps your company thrive.Copywriting...
The 6 Communication Tools Every Business Should Use
Approx time to read: 2 minutesKey Take Aways:There are six critical marketing and sales communication tools you should be using in your businessBrand consistency is vital across all six toolsAll six tools need to be integrated across all of your...
Is your number up?
Approx time to read: 3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights two key reasons why many retailers are struggling; and it's not competition from the internetMaking it hard for...
Marketing as an engine for finding life long customers The Panel Q&A
Meet the panel The Q&A The questions discussed during the panel Q&A were submitted by attendees prior to the dinner. There’s a saying that Content is King. Is that true for finding life long customers, or only in the short term… and does anybody...
Marketing as an Engine for finding Life Long Customers – The Action Plan
In the the March 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan to use marketing as an engine to find life long customers. Here's a summary of the action plan in under a minute. You can read the full action plan checklist below the...