Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Single Touch Payroll – Not So Scary
Approx time to read: Less than 4 minutes Key Take Aways: Discusses the implementation of Single Touch Payroll (STP) through the eyes of a bookkeeper Valuable information for employers with less than 20 staff who are yet to implement STP due in July 2019 If you have 20...
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The Not So HO HO HO Side of Christmas
Approx time to read: 1 minute Key Take Aways: Employers may be liable for injuries sustained by employees at work functions Bullying, sexual harassment and inappropriate use of social media are all possible risks. Contains tips for employers to keep things safe...
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Why your why is so important
Approx time to read: 5 minutes Key Take Aways: Small business owners need to see themselves as leaders even if they don't have any staff. Knowing WHY you're in business provides clarity of where you want to lead people, whether it's your staff or your...
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How Lovable is Your Business? – The Panel Q&A
An overview of the Q & A from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 13 November 2018 between a branding specialist, a marketing specialist, a customer relationships and sales specialist and a leadership specialist. The topic for the...
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How Lovable is Your Business: The Action Plan
Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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Long Service Leave Changes in Victoria
Approx time to read: Under 3 minutes Key Take Aways: Long service leave entitlement due after 7 years (previously 10) Unpaid parental leave of up to 52 weeks is now included in the calculation of an employee’s continuous service Long service leave...
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Spicy Web heads to Silicon Valley
Approx time to read: Less than 3 minutes Key Take Aways: Spicy Web founder Tony Sambell our S48 Google Ads specialist travelled to California recently to attend the Google Marketing Live Conference. Although most of the conference was covered by a non...
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How lovable is your business? Meet the panel
On Tuesday 13th November 2018 a group of business owners meet over dinner with an expert panel comprising a branding specialist, marketing specialist, sales specialist and leadership consultant to discuss the idea of lovability from a business perspective. Why do...
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Want to reduce your printing expenses?
Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution...
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Is fast growth sending your business broke? Insights from the knowledge sharing dinner
An overview of the Q & A from a Synergy48 Group Knowledge Sharing Dinner panel discussion on 8 October between an accountant, a bookkeeper, a debt collection specialist and an IT integration specialist. The topic for the evening: is rapid growth sending your...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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