Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Bad Debtors – Tips to help you identify and reduce your risk
A guide to surviving COVID-19 for SMEs Resource Library The impact of the Corona Virus on SMEs is massive and many have already been forced to close their doors. Here are some tips to to help you identify and / or reduce your risk if your clients are SME...
List of Available Benefits and Useful Resources
A guide to surviving COVID-19 for SMEs Resource Library Individuals Income support supplements increased, access extended and eased – for 6 months from 27 April 2020: A temporary coronavirus supplement of $550 will be paid to existing income support recipients...
Managing Cashflow: Reducing and deferring expenses
A guide to surviving COVID-19 for SMEs Resource Library Reducing Expenses Can you reduce your staff? Qantas has set the standard by standing down 20,000 staff with no pay. I did some research for a client yesterday about standing down staff without pay. It can be...
Government packages & relief from insolvent trading liability
A guide to surviving COVID-19 for SMEs Resource Library Thanks to Jeanine Purdie from Business Credit Solutions for sharing this information provided by the Australian Institute of Credit ManagementAs part of the government’s safety net for distressed businesses, a...
A guide for cleaning office equipment to help prevent the spread of disease
A guide to surviving COVID-19 for SMEs Resource Library As the unprecedented threat of the Coronavirus continues to emerge throughout the world, Sharp is taking steps to provide customers with the information they need to properly clean the surfaces of Sharp office...
Cash flow assistance for businesses: Fact Sheet
A guide to surviving COVID-19 for SMEs Resource Library This assistance will support businesses to manage cash flow challenges and help businesses retain their employees. These two measures are designed to support employing small and medium enterprises and to improve...
15 Ideas for businesses to consider regarding the Corona Virus
A guide to surviving COVID-19 for SMEs General Resources Maximise your access to government benefits. Talk to your accountant. Apply the 80/20 rule to your customers and canvas the top 20% to understand how they are being affected and how you can help them Identify...
A template for responding to typical Frequently Asked Questions from your staff
A guide to surviving COVID-19 for SMEs Supporting and Paying StaffWith the coronavirus being labelled a pandemic and numbers of people contracting the virus increasing in Australia many businesses are seeing an increase in anxiety and panic from their colleagues and...
Corona Virus and Insurance
A guide to surviving COVID-19 for SMEs General Resources With the ever increasing spread of Corona Virus (COVID 19) many businesses have been disrupted due to travel, import and or export restrictions and many more will be impacted. The purpose of this paper is to...
Risky Business – managing the challenges that keep you awake at night. The panel discussion
Meet the panel Introduction So with everything that's going on in the world right now. Natural disasters, climate change, cyber crime, industrial, political, coronavirus, businesses failing, wage theft, litigation. There are lots of things that could or perhaps...
Best Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and Wow are the...
How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
How to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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