Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Is fast growth sending your business broke? The action plan
Every month Synergy48 Group members invite a select group of 20 clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists provides...
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What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Hone Your Sales Proof
Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Is Offline Marketing Dead?
Approx time to read: 3 minutes Key Take Aways: While online marketing is an essential component of any business marketing mix offline marketing is still very influential Distinguishes between offline and online marketing strategies Discusses importance of...
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What is your mobile phone sharing without your knowledge?
Approx time to read: 4 minutes (but allow longer as you'll be running to your mobile phone to check your apps. ) Key Take Aways: Many SMART Phone apps ask for permission to access data they don't need. If an app is free, you may be the product so take...
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Is rapid growth sending your business broke? – Meet the panel
What's on the agenda at the next Synergy48 Group Knowledge Sharing Dinner when a group of business owners meet over dinner with an expert panel comprising a chief financial officer, a bookkeeper, a credit management specialist, and an IT integration specialist to...
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Bigger Penalties to Keep the Shysters Honest
Approx time to read: Under 2 minutes Key Take Aways: Lists updated penalties for breaches of Australian Consumer Law Discusses implications for those big business who have previously treated penalties for ACL breaches as an expected cost of doing...
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Cyber security is an ongoing process, not a product
Approx time to read: 6 minutes (includes 4 minute video) Key Take Aways: Simple 3 step guide to protecting your business from cybercrime includes a 4 minute "How to" video guide. Includes several case studies showing why sme businesses need to be very...
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Printing Takes the Headache Out of Maintaining Client Relationships
Approx time to read: Less than 3 minutes Key Take Aways: In most industries it's a lot cheaper and a lot easier to up-sell or resell to existing clients than it is to try to find new clients. Printed products are an effective and affordable way to stay top...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
read more
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
read more
Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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