Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Show Me the Money – Cashflow & Finance to Enable Business Growth: The panel Q & A
Meet the panel Q & A with Martin Cattach They are often slow to invoice. Many businesses invoice only weekly or monthly. The invoice should be created at the completion of the job and sent that day. Slow to follow up on invoices...
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Show Me the Money – Cashflow & Finance to Enable Business Growth – The Action Plan
Meet the expert panel This month's action plan Best practice checklist for ensuring you have sufficient cashflow to sustain business growth For each item on the checklist mark it as: completed, not applicable for your business, or high/medium/low priority for action....
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Show me the money: cashflow and finance for business growth. Meet the panel
Business growth is exciting & filled with land mines. In this knowledge sharing dinner a business cashflow strategist, a sales success strategist, a financial management specialist and a business technology expert shared their knowledge, experience...
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S48 Quick Tip: NBN coming to your area?
QUICK TIP: NBN coming to your area? You may only have 3...
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S48 Quick Tip: Move your phone to an internet based system before you get caught short by the NBN roll out.
QUICK TIP: Move your phone to an internet based system...
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S48 Quick Tip: Check your bank generated statement and cloud software accounting system balance match
QUICK TIP: Regularly check there's a match between your...
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S48 QUICK TIP: Make sure that you understand staff entitlements to compassionate leave
QUICK TIP: Make sure that you...
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S48 QUICK TIP: Organise a secure way for your staff to provide their TFN
QUICK TIP: Organise a secure way for your staff to provide...
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Is poor communication costing your business? The panel Q&A
Is poor communication costing your business? Read on for the full panel Q&A Meet the panel What are the elements of effective communication? Yeah, okay. So I think Mark Twain said that "I didn't have time to write a short letter, so I wrote a long...
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Is poor communication costing your business – the action plan
Make sure poor communication isn't costing your businessView the full action plan below This month's action plan Best practice checklist for improving communication in your business For each item on the checklist mark it as: completed, not applicable for your...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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