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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

Benchmarking best practice Marketing Tactics

All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing

The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.

How to assess your business against this benchmark

  1. Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
    1. SEO
    2. Google Adwords
    3. Workshops and Presentations
    4. Podcasting
    5. Public Relations
    6. Content Marketing
    7. Social Media Marketing
    8. Video marketing
    9. Email Marketing
    10. Something else?
  2. Get in touch: We’ll  provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*

*The Fine Print

To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month).  SMART-Connect Advisors reserve the right to refuse to perform the assessment.

Meet the SMART Connect Marketing Advisors

11 Ways to Leverage A Business Lockdown

11 Ways to Leverage A Business Lockdown

A guide to surviving COVID-19 for SMEs Resource Library  For a lot of us the last few weeks have confronted us with a very different time than many of us have ever faced.  Many business owners are deliberating big decisions:  Do you reduce the hours your staff work?...

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9 tips for managing your remote team

9 tips for managing your remote team

A guide to surviving COVID-19 for SMEs Resource Library  Thanks to Catie Paterson from Catie Paterson HR for sharing this brilliant article by Melony Wilding published in Forbes Magazine on how to manage your team when they are working remotely.  Helps you answer the...

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List of Available Benefits and Useful Resources

List of Available Benefits and Useful Resources

A guide to surviving COVID-19 for SMEs Resource Library  Individuals Income support supplements increased, access extended and eased – for 6 months from 27 April 2020: A temporary coronavirus supplement of $550 will be paid to existing income support recipients...

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Managing Cashflow: Reducing and deferring expenses

Managing Cashflow: Reducing and deferring expenses

A guide to surviving COVID-19 for SMEs Resource Library  Reducing Expenses Can you reduce your staff? Qantas has set the standard by standing down 20,000 staff with no pay.   I did some research for a client yesterday about standing down staff without pay.  It can be...

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Cash flow assistance for businesses: Fact Sheet

Cash flow assistance for businesses: Fact Sheet

A guide to surviving COVID-19 for SMEs Resource Library  This assistance will support businesses to manage cash flow challenges and help businesses retain their employees. These two measures are designed to support employing small and medium enterprises and to improve...

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Best Practice Marketing Strategies Resource Library

Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses

Farewell AdWords, Hello Google Ads.

Farewell AdWords, Hello Google Ads.

Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...

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Getting noticed has never been easier

Getting noticed has never been easier

Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...

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Cheap SEO Will Cost You a Fortune

Cheap SEO Will Cost You a Fortune

SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...

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How Google Ranks a Brand Online

How Google Ranks a Brand Online

Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...

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How to Avoid Costly Google Adwords Mistakes

How to Avoid Costly Google Adwords Mistakes

Is your Google Adwords Agency doing enough for you?  The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...

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Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan

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