Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Quick Tip: Is the ABN Valid and GST Registered?
When was the last time you checked the ABN of your suppliers?If your supplier doesnt' have a current ABN the ATO may hold you responsible for withholding the tax. Synergy48 Group Best Practice Business Advisor and financial management specialist Heidi Froelich from H...
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Plan your path to business success: A 6 point checklist
Assess your business today It's cheap and easy to plan on paper, but very expensive to experiment in the real world, yet 2 out of 3 failed businesses had no current planning in place. Synergy48 Group Best Practice Business Advisor and business planning specialist...
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A 5 Point Checklist for Maximising Business Efficiency
Assess your business today Business thrives when it functions on sound administration principles and documented policies and procedures. These things provide a base from which everyone in the organisation is able to work effectively and efficiently. Synergy48 Group...
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A 6 point checklist to future proof your business
Assess your business todayThe Paradox of Data: In an era of increasing data collection and automation we are now in a position to deliver increasingly highly personalised experiences for our clients. Analysing the data and setting up relevant automation allows us to...
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A 6 Point Best Practice Checklist to Continuously Improve Client Delivery
Assess your business today"More Sales - Less Marketing" is my favourite mantra. For a sustainable business this means using the client lens to find the simplicity and building your systems to continuously improve client delivery.Synergy48 Group Best Practice Business...
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Making the Best Use of Google Ads to Simplify and Systemise Your business: A checklist
Assess your business todayWe are living in the time where you have tools and software that people could have only dreamed of 10 years ago. Are you moving onto them quickly or waiting to be left behind. Evolve or Die.Synergy48 Group Best Practice Business Advisor and...
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Simplify and Systemise for a Sustainable Business in 2020 and beyond-The Action Plan
A Google marketing expert, a web development specialist, a customer experience specialist, and a process admin specialist share their knowledge, experience and insights on the critical factors that will help you simplify and systemise for a sustainable business moving...
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Simplify and Systemise for a Sustainable Business in 2020 and beyond- Meet the Panel
Robots are coming! Innovate or perish! You’ve seen the headlines but what’s a business owner to do? How about creating an environment for your business that is sustainable, healthy and productive?Think about Peter. He runs a business that has been...
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Technology to Drive Business Growth – the Q&A
Four small business advisors specialising in strategic planning, technology implementation, financial management and human resources discuss the WHY, WHEN, WHAT and HOW of using technology to support business growth Meet the panel The Panel Q & A What are...
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Technology to Drive Business Growth – the Action Plan
Experts from the areas of strategic planning, technology, financial management and human resource management provide a step by step action plan for successful implementation of technology to drive business growth.Covers HOW technology can contribute to achieving...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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