Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Technology to Drive Business Growth – the Q&A
Four small business advisors specialising in strategic planning, technology implementation, financial management and human resources discuss the WHY, WHEN, WHAT and HOW of using technology to support business growth Meet the panel The Panel Q & A What are...
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Technology to Drive Business Growth – the Action Plan
Experts from the areas of strategic planning, technology, financial management and human resource management provide a step by step action plan for successful implementation of technology to drive business growth.Covers HOW technology can contribute to achieving...
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Technology for Business Growth – Meet the Panel
If you are planning on growing your business, technology will be a fundamental part of your strategy; but successful implementation requires careful planning. In this knowledge-sharing dinner specialists in business planning, technology, human resources,...
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Technology is essential to business success
Approx time to read: Less than 4 minutes Key Take Aways: Discusses findings from the Small Business Digital Taskforce. Technology fuels business, and trying to save money by holding onto old technology and systems will actually cost you money. There are...
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The choice is simple
Approx time to read: Less than 3 minutes Key Take Aways: Doing the right thing is key to business success. Doing the right thing by your employees. If you don't take good care of them, don't expect them to take good care of your customers. Doing the...
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Are you building a PurpleBrick road to failure?
Approx time to read: 5 minutes. Key Take Aways: Examines the failure of the PurpleBricks business model in Australia and what other businesses can learn from it. Assumptions can hurt you. Listen to your customers. Understand who your market isn't not...
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Make sure you are paying your staff correctly
QUICK TIP: Make sure you are paying your staff...
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What will the ATO find if they data match your records?
QUICK TIP: What will the ATO find if they data...
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The pathway to a successful business purchase, sale or merger – The Q & A
Meet the panel The Panel Q & A What are the the things you should do to prepare your business for sale and when you should start preparing? I might start with the timeframe. The general rule that I apply to any sort of preparation is the longer, the...
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The pathway to a successful business purchase, sale or merger – Meet the Panel
The pathway to a business purchase, sale or a merger can be a minefield for the uninitiated, with legal, financial, branding and transformation elements all vying for your attention. Missing any of these critical elements can not only derail the...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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