Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
Strategic Planning: The superhighway to business success. The Panel Q & A
Meet the panel So that we're all on the same page let's start with a definition. What are we talking about when we say Strategic Planning for SMEs?It's a comprehensive planning process for business. Incorporating all elements of the business, considering...
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Strategic Planning: The superhighway to business success. The Action Plan
In the April 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan for effective strategic planning as a roadmap for business success. Here's the action plan summarised in 47 Seconds. Get the full action plan below. This month's action...
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Strategic Planning: The super highway to business success. Meet the Panel
Strategic planning produces innovative and creative ideas and provide the core framework for designing your business for the future 1. Create a path to success : Making clear what the purpose of your business is and the end goal which it is striving to...
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Is your number up?
Approx time to read: 3 minutesKey Take Aways:The two steps in the marketing process from a customer's perspective: research and compare valueHighlights two key reasons why many retailers are struggling; and it's not competition from the internetMaking it...
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Internet of things? More like internet of threats!
Approx time to read: 4 minutes PLUS 10 minute video. (Well worth the time!)Key Take Aways:Internet of things devices (IoTs) are currently being deployed in a large variety of products throughout your home, businesses, hospitals, and even entire cities,...
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Is the Fair Work Ombudsman website on your reading list?
Approx time to read: 1 minute and time to browse the Fair Work Ombudsman website Key Takeaways: Did you know that the Fair Work Ombudsman website is a goldmine of information on employment best practices? You can download templates and guides on a whole...
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Marketing as an engine for finding life long customers The Panel Q&A
Meet the panel The Q&A The questions discussed during the panel Q&A were submitted by attendees prior to the dinner. There’s a saying that Content is King. Is that true for finding life long customers, or only in the short term… and does anybody...
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Marketing as an Engine for finding Life Long Customers – The Action Plan
In the the March 2019 Synergy48 Knowledge Sharing Dinner panelists mapped out a plan to use marketing as an engine to find life long customers. Here's a summary of the action plan in under a minute. You can read the full action plan checklist below the...
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Marketing as an Engine for Finding Life Long Customers – Meet the Panel
On Tuesday 19th March a group of business owners met over dinner with an expert panel comprising a sales and marketing integration specialist, an SEO and Digital Marketing Specialist, a Google Ads specialist and a sales strategy specialist to discuss...
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Legislation introduces Director Identification Numbers in push for modernising data
Approx time to read: 2 minutesKey Take Aways:I'm a keen follower of the Creditor Watch Blog and thought this article by Lindsay Simoncavage is worth sharing with the Synergy48 group community. Here's a quick summary of the article and the link to the full...
read moreBest Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
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Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
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Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
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Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
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The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and...
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How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
read moreHow to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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