Use the free Business Best Practice Benchmarking Toolkit to find the strengths and weaknesses in your business practices, identify the key gaps that are holding your business back and develop your own business improvement plan
Benchmarking best practice Marketing Tactics
All of our individual marketing tactics are regularly reviewed and we consistently seek out and employ best practice to ensure that we are achieving the best possible ROI on our marketing spend. #marketing
The Marketing Tactics Benchmark is a subset of the Marketing Benchmarking Pillar. It has been included to help you ensure that your business is getting the best possible return on each of your individual marketing activities.
How to assess your business against this benchmark
- Identify those marketing tactics you are currently using in your business and which you are concerned may not be delivering the optimum return on your investment.
- SEO
- Google Adwords
- Workshops and Presentations
- Podcasting
- Public Relations
- Content Marketing
- Social Media Marketing
- Video marketing
- Email Marketing
- Something else?
- Get in touch: We’ll provide you with an independent, obligation free, no charge assessment of how your selected marketing tactics are performing along with recommendations on how you may be able to improve.*
*The Fine Print
To receive this assessment you must have a business turning over a minimum of $240,000 per year ($20K per month). SMART-Connect Advisors reserve the right to refuse to perform the assessment.
Meet the SMART Connect Marketing Advisors
The Real Reason Business Owners Don’t Delegate
Approx time to read: 6 minutes Key Take Aways: Businesses which employ one or two people in the first few years are more likely to survive and succeed than those which don't The ability to delegate is a key factor in successfully employing staff. There are four common...
Insurance claims – tips for small businesses
Approx time to read: 3 minutes Key Take Aways: Report the incident to the relevant authorities (police or emergency services as appropriate) AND your insurance provider Take notes of what has happenned right away while it is clear in your mind and make sure you...
Why you should have a marketing plan and how to make it work for you
Approx time to read: 3 minutes Key Take Aways: An effective marketing plan provides a roadmap for all your marketing activities including timelines, who's responsible, budget and measures of success A marketing plan makes you proactive instead of reactive, saves time...
Update to the Labour Hire Licensing Act 2018 (Vic)
The Victorian Government has announced changes to the...
What’s the big idea?
Approx time to read: 8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...
Risky Business – Managing the challenges that keep you awake at night – The Panel Q and A
In this knowledge sharing dinner panelists for the areas of brand strategy, debtor management and business working capital share their insights on managing the risk to business that keep you awake at night. Rather than addressing individual types of risks... which...
Risky Business – Managing the challenges that keep you awake at night – The Action Plan
A business law specialist, a debt collection specialist, a working capital specialist, and a brand strategist share their knowledge, experience and insights on navigating the known and unexpected risks to your business that keep you awake at night.Get your four best...
Risky Business – Managing the challenges that keep you awake at night- Meet the Panel
With risks come rewards. In this Knowledge Sharing Dinner our panel will help and challenge you to actively manage your business aaround known and unexpected risks. Whether it be staff who make you want to tear your hair out; debtors who just won't pay;...
Quick Tip: Is the ABN Valid and GST Registered?
When was the last time you checked the ABN of your suppliers?If your supplier doesnt' have a current ABN the ATO may hold you responsible for withholding the tax. Synergy48 Group Best Practice Business Advisor and financial management specialist Heidi Froelich from H...
Plan your path to business success: A 6 point checklist
Assess your business today It's cheap and easy to plan on paper, but very expensive to experiment in the real world, yet 2 out of 3 failed businesses had no current planning in place. Synergy48 Group Best Practice Business Advisor and business planning specialist...
Best Practice Marketing Strategies Resource Library
Benchmarking best practice in a variety of marketing strategies and tactics relevent to SME businesses
What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies...
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range...
Getting noticed has never been easier
Approx time to read: Less than 3 minutes Key Take Aways: Three key points to improve the effectiveness of brochures as a marketing tool Consistency and repetition - one round of brochures is never enough. Call to action - make sure that your brochures...
Cheap SEO Will Cost You a Fortune
SEO is a tricky beast. Like so many digital services and products in the internet age, it’s often a hard one to understand. Unless you’re an informed purchaser, things can get pretty ugly. Luckily, at least on the surface, SEO or Search Engine Optimisation...
The traditional “sales funnel” thinking is flawed: Here’s why
Get the basics right and your marketing and sales efforts will work…period!!!! Synergy48 Business Advisor Ian Bosler from Intertype explains: Why the traditional “sales funnel” thinking is flawed and costing businesses serious dollars; Attract, Sell and Wow are the...
How Google Ranks a Brand Online
Everyone says that content is king. YES it is important, but it's no good to anyone if it's not optimised. Synergy48 Group best practice Digital Marketing and SEO Advisor Ian Hopkinson explains: How Google Ranks a Brand Online; The Philosophy of SEO and...
How to Avoid Costly Google Adwords Mistakes
Is your Google Adwords Agency doing enough for you? The measurement is in the results and outcomes being generated. Synergy48 best practice Google Adwords Advisor Tony Sambell explains.. How to Avoid Costly Google Adwords Mistakes; Some basic Google...
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