This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here.
According to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators.
If you deliver poor service, even if you charge low prices you will lose customers. If you deliver better than average customer service you will not only retain customers for longer, but will be able to charge more.
Best Practice Customer Service involves meeting your customers wherever they are, treating them with genuine care and respect, and building exceptional customer service standards into every engagement with every customer without exception.
How does your business measure up?
Build the customer service principles below into your company culture and ensure that they are consistently applied by you and every employee in your company, every day that they’re on the job.
Feel free to add to the list – outstanding customer service is the easiest way to build competitive advantage.