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Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost. — David Cummings, Co-founder of Pardot

Meet the Synergy48 Group Company Culture Specialists

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”  Tony Hsieh, CEO Zappos

Best Practice Company Culture in the Blog

How to remove toxicity from your team

Approx time to read:  8 min video 6 steps to remove toxicity from your business 1. Be clear on why you're in business and talk about it 2. Be clear on what's important to your business - your values 3. Be clear on your business vision 4. Make sure your...

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Company Values: Making it Happen

This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my...

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Company values: turning words into deeds

Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities.  Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a...

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Benchmarking Best Practice Why “Why” Matters

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is an overarching purpose vital to...

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Benchmarking a best practice leadership culture

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What are the benefits of a best...

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Why are some brands just so damn successful?

So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a...

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