Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost. — David Cummings, Co-founder of Pardot
Meet the Synergy48 Group Company Culture Specialists
Best Practice Company Culture in the Blog
How to remove toxicity from your team
Approx time to read: 8 min video 6 steps to remove toxicity from your business 1. Be clear on why you're in business and talk about it 2. Be clear on what's important to your business - your values 3. Be clear on your business vision 4. Make sure your...
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Company Values: Making it Happen
This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my...
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Company values: turning words into deeds
Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities. Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a...
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3 Steps for REALLY determining your core company values
Your personal values determine your perceptions of what is good and bad, and right and wrong about life, both in terms of morals and how you feel about everything around you. Your company values are no different. They provide the framework within which your business...
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Benchmarking Best Practice Corporate Social Responsibility
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. Why is caring about society and the...
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Benchmarking Best Practice Why “Why” Matters
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. Why is an overarching purpose vital to...
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Benchmarking a best practice leadership culture
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. What are the benefits of a best...
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Three reasons best practice businesses make sure their company values are always top of mind
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. 1. Shared values build brand loyalty....
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Why are some brands just so damn successful?
So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a...
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