Your brand is what other people say about you when you’re not in the room. - Jeff Bezos, Amazon

Best Practice Branding in the Blog

Company Values: Making it Happen

This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my...

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Company values: turning words into deeds

Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities.  Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a...

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Define Your Brand Essence and Positioning

Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it. Synergy48 Business Advisor Peter Sandor from Fearless explains why it is important to define your brands essence,...

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Benchmarking Best Practice Brand Identity

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand identity and why is it...

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Benchmarking Best Practice Brand Promise

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand promise and why is it...

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Benchmarking Best Practice Target Market

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is understanding your target...

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Best Practice Positioning Statement

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand positioning statement...

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