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Your brand is what other people say about you when you’re not in the room. - Jeff Bezos, Amazon

Meet the Synergy48 Group Branding Specialists

Best Practice Branding in the Blog

Best Practice Positioning Statement

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand positioning statement...

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Benchmarking Best Practice Why “Why” Matters

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is an overarching purpose vital to...

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How to Build an Industry-leading Brand

No matter what market you do business in, for your brand to succeed you must achieve differentiation. It’s the starting point to every great brand. After all, if your product or service is not different, what are you? You can only be similar, and consumers...

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Why are some brands just so damn successful?

So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a...

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