Your brand is what other people say about you when you’re not in the room. - Jeff Bezos, Amazon

Best Practice Branding in the Blog

Define Your Brand Essence and Positioning

Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it. Synergy48 Business Advisor Peter Sandor from Fearless explains why it is important to define your brands essence,...

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Benchmarking Best Practice Brand Identity

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand identity and why is it...

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Benchmarking Best Practice Brand Promise

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand promise and why is it...

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Benchmarking Best Practice Target Market

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is understanding your target...

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Best Practice Positioning Statement

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand positioning statement...

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Benchmarking Best Practice Why “Why” Matters

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   Why is an overarching purpose vital to...

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How to Build an Industry-leading Brand

No matter what market you do business in, for your brand to succeed you must achieve differentiation. It’s the starting point to every great brand. After all, if your product or service is not different, what are you? You can only be similar, and consumers...

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