Your brand is what other people say about you when you’re not in the room. - Jeff Bezos, Amazon

Best Practice Branding in the Blog

What’s the big idea?

What’s the big idea?

Approx time to read:  8 minutes but well worth the time! Key Take Aways:It's much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of "The Big Idea" one simple concept that clearly sums up how your product or...

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How Lovable is Your Business? – The Panel Q&A

How Lovable is Your Business? – The Panel Q&A

  Meet the panel   Q & A with Peter Engelhardt I think we've got to distinguish between brand and business at this stage, quickly. So, when I say a brand  I mean a business that wants to grow,  as opposed to a business that's happy being where they're...

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How Lovable is Your Business: The Action Plan

How Lovable is Your Business: The Action Plan

Every month Synergy48 Group members invite a select group of clients to attend a Knowledge Sharing Dinner with a panel of 4 business specialists from different professions to discuss a different business issue. As part of the agenda each of the specialists...

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Brand Purpose: Find the one that’s right for you

Brand Purpose: Find the one that’s right for you

Approx time to read: 1 min 30 sec Key Take Aways: When was the last time you asked your team, “Why do we do what we do?” Would they all give you the same answer? Whatever you say your purpose or brand essence is, it needs to be rooted in truth. Get your...

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Why your brand message is so important

Why your brand message is so important

Approx time to read:  2min 30 sec Key Take Aways: Consumers expect that as a brand you stand for something noble and forthright We have about 3 seconds to get our message across. If your message is not succinct to the point of incredible clarity and...

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