Your brand is what other people say about you when you’re not in the room. - Jeff Bezos, Amazon

Meet the Synergy48 Group Branding Specialists

Best Practice Branding in the Blog

Brand Purpose: Find the one that’s right for you

Approx time to read: 1 min 30 sec Key Take Aways: When was the last time you asked your team, “Why do we do what we do?” Would they all give you the same answer? Whatever you say your purpose or brand essence is, it needs to be rooted in truth. Get your...

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Why your brand message is so important

Approx time to read:  2min 30 sec Key Take Aways: Consumers expect that as a brand you stand for something noble and forthright We have about 3 seconds to get our message across. If your message is not succinct to the point of incredible clarity and...

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Best practice business branding

 A strong brand is not a luxury to be enjoyed only by companies like Nike or Coca-Cola. It is a key factor in the success and prosperity of every business regardless of their size. Your brand health is guaranteed to have a significant impact on the...

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Company Values: Making it Happen

This is part 3 of a 3 part series on How to Create a Values Driven Business In part 1 you determined what your core company values REALLY are In part 2 you turned words into deeds by answering 2 critical questions “WHY is this value important to my...

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Company values: turning words into deeds

Simply knowing your company values is not enough unless they are effectively integrated, communicated and demonstrated in all of your business activities.  Unless you (and your team if you have one) turn words into deeds. I’m sure we’re all familiar with a...

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Define Your Brand Essence and Positioning

Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it. Synergy48 Business Advisor Peter Sandor from Fearless explains why it is important to define your brands essence,...

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Benchmarking Best Practice Brand Identity

This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes.  You can find the links to the full series here.   What is a brand identity and why is it...

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