What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies So, what is a landing page? A...
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range of...
The You Tube Guru Program
Approx time to read: 3 minutes Key Take Aways: Adverts on the YouTube platform are performing higher than any other platform. YouTube now has the ability to reach people during major life milestones when purchasing behavior changes. In 2013 the average human attention...
How much did you say you spend on AdWords?
Approx time to read: 2min Key Take Aways: Every business, no matter the industry, needs to consider their client acquisition cost. You can calculate your client acquisition cost by totalling up all of your sales and marketing costs in a given time period, then divide...Integrated Business Improvement Solutions
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