by Peter Engelhardt | Wed, 6th Nov 2019 | Branding, Marketing, Peter Engelhardt
Approx time to read: 8 minutes but well worth the time! Key Take Aways:It’s much harder to stand out from your competition now than it was 50 years ago. Resurrects the concept of “The Big Idea” one simple concept that clearly sums up how your...
by Peter Engelhardt | Thu, 8th Mar 2018 | Marketing
Approx time to read: 5 min Key Take Aways: Media and marketing have always been evolving, and always will. Great businesses have always been driven by an underlying, if not essential, plan of action or brand strategy. A good plan of action is made up of 4 distinct...
by Peter Engelhardt | Wed, 31st Jan 2018 | Branding, Culture, Peter Engelhardt, Resource Library
So many businesses think they have to hire branding consultants and spend oodles of money to grow their brand. That can work, sometimes. But more often than not, the positioning and branding statements they paid so dearly for just don’t feel right after a few years....
by Peter Engelhardt | Sat, 16th Sep 2017 | Business Planning, Peter Engelhardt
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. What is a business vision and why do...
by Peter Engelhardt | Tue, 29th Aug 2017 | Branding, Marketing, Peter Engelhardt
This post is one in a series designed to help SME businesses benchmark their business and create a best practice business improvement plan across all of their business processes. You can find the links to the full series here. What is a brand promise and why is it...
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