The choice is simple

The choice is simple

Approx time to read:  Less than 3 minutes Key Take Aways: Doing the right thing is key to business success.  Doing the right thing by your employees.  If you don’t take good care of them, don’t expect them to take good care of your customers. Doing the...
Is your number up?

Is your number up?

Approx time to read:  3 minutesKey Take Aways:The two steps in the marketing process from a customer’s perspective: research and compare valueHighlights  two key reasons why many retailers are struggling; and it’s not competition from the internetMaking it...
How to bag a customer for life

How to bag a customer for life

Approx time to read: 2 minutesKey Take Aways:Discusses the three steps in the buyer’s journey and how your business communicates around the psychological shifts that occur during your buyers’ journey will determine if the customer you worked so hard to win will...
Want to reduce your printing expenses?

Want to reduce your printing expenses?

Approx time to read: Less than 3 minutes Key Take Aways: A three step process to reduce the cost and maximise the effectiveness of your printed marketing material Pick the right finishes and the right size to maximise effectiveness and reduce distribution costs; and ...

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