What Is the Difference Between a Landing Page and a Website?
Approx time to read: less than 3 minutes Key Take Aways: Describes the difference between a landing page and a website Explains how they are used differently and when to use them Discusses the implications for online marketing strategies So, what is a landing page? A...
Hone Your Sales Proof
Approx time to read: 3 min Key Take Aways: Adds 3 more steps to the traditional 4 Ps of marketing People are often a key part of how customers experience your business. Make them a feature of your marketing and sales process. In the customer experience journey, the...
Farewell AdWords, Hello Google Ads.
Approx time to read: 3 minutes Key Take Aways: Google has decided it was time to say goodbye to AdWords and welcome Google Ads, but did anyone actually notice? And what does it mean for you? Google Ads will become the new brand representing the full range of...
Is Offline Marketing Dead?
Approx time to read: 3 minutes Key Take Aways: While online marketing is an essential component of any business marketing mix offline marketing is still very influential Distinguishes between offline and online marketing strategies Discusses importance of creating a...Integrated Business Improvement Solutions
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